Ananda Azevedo

I develop and implement digital performance strategies for international brands (Brazil, USA, and Europe). I combine organic growth with paid traffic to transform content into an effective sales channel.

My responsibilities and approach:

- Performance Management (Meta, TikTok, and Google Ads): I optimize campaigns by identifying high-performing creatives, analyzing relevant metrics daily, and proposing continuous improvements to scale ROI and reduce CPA.

- Full-Funnel Strategy: I manage channels such as Instagram, TikTok, and LinkedIn. I develop and implement creatives using Canva and CapCut and adapt the strategy based on audience feedback to ensure relevance and authority.

- UGC Management: I coordinate content creators from the initial technical brief to final approval, ensuring authenticity and social proof for the brand.

- Project Management: Strict adherence to schedules and milestones to ensure that the creative execution precisely meets business goals and deadlines.

Outstanding Results

- Performance: +33% CTR through A/B testing and strategic copywriting optimization.

- Reach: Over 38,000 views per video through targeted UGC content strategies.

- Conversion: +20% increase in leads through seasonal campaigns and the creative implementation of a referral system via Google Business Profile.

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