andrea Dado

Oversee all marketing campaigns for company and partners with the goal of generating new business. Implement strategies to promote a business, products or services. Create the appropriate communications and messages in attracting prospective customers while retaining existing ones. Creation and monitoring of face-to-face executive events and webinars focused on new business. Responsible for the Marketing strategy & Plan in Brazil and for the field Marketing teams, defining a regional partner Marketing strategy that incorporates a mix of technology/ solutions, Alliances and distributors in order to increase growth pipeline and revenue. Operations Excellence : Test and try new marketing tactics ( online - Offline ) on joint marketing plans and drive demand generation with end users programs to maximize marketing effectiveness and according to guidelines on compliant deal execution. Align with stakeholders, collaborate closely with local Partner Sales & Technical team members to understand their account objectives and align on marketing activities. Budget Management, Track and report on activities on a quarterly basis result ( budget allocation, leads and bookings )Leadership Demand Generation Planning, management and Inbound marketing: Flow strategy, automations, content planning and rich materials focused on customer performance.

Oversee all marketing campaigns for company and partners with the goal of generating new business. Implement strategies to promote a business, products or services. Create the appropriate communications and messages in attracting prospective customers while retaining existing ones. Creation and monitoring of face-to-face executive events and webinars focused on new business. Responsible for the Marketing strategy & Plan in Brazil and for the field Marketing teams, defining a regional partner Marketing strategy that incorporates a mix of technology/ solutions, Alliances and distributors in order to increase growth pipeline and revenue. Operations Excellence : Test and try new marketing tactics ( online - Offline ) on joint marketing plans and drive demand generation with end users programs to maximize marketing effectiveness and according to guidelines on compliant deal execution. Align with stakeholders, collaborate closely with local Partner Sales & Technical team members to understand their account objectives and align on marketing activities. Budget Management, Track and report on activities on a quarterly basis result ( budget allocation, leads and bookings )  Leadership Demand Generation Planning, management and Inbound marketing: Flow strategy, automations, content planning and rich materials focused on customer performance.

Bachelor degree in Business Administration - UNIP 

Marketing Management & sales - EDR

General english - ESL Toronto Canada