BEATRIZ SOUEID MORAD

GSK (Glaxo Smith Kline) – Brasil                                                                                  

Patient Affordability Program Manager / August 2017 – Actual. Reporting to: Commercial Operations Head 

• Responsible for affordability patient program & engagement strategies for Pharma brands, ensuring strategic, operational planning and execution, considering in-depth understanding of patient journey, market environment and resource availability 
• Engagement with the internal areas of GSK (Marketing, Legal, Compliance, Medical, Customer Service, Commercial and Finance) and external suppliers to develop strategic recommendations/initiatives and implementation plans for the patient affordability program 
• Ensure consistent governance processes, controls and framework across all lines of business and platforms to reduce risks related to data privacy, compliance, pharmacovigilance, consumer law and allow for advanced adoption and efficiency gains
• Patient Segmentation data, market, and other sources of business information, dashboards and provide ongoing insights and progress updates for brand teams
• Accountable for customer engagement initiatives on Patient engement digital platforms, develop program branding and disease awareness initiatives to increase patient compliance to the treatment and improve customer experience;
• Implement digital strategies in building technology solutions to drive patient engagement and activation
• Identify communication needs and implement preferred communication channels and styles to improve patients continued use of medications
• Lead the execution of the analyzes to support the operational excellence of the suppliers and the performance of the Patient Support Program to improve the results of the continuity of the patient's treatment
• Responsible for activities related to the management of external stakeholders, including managing suppliers in established contracts, creating service level agreements and developing key performance indicators; responsible for monitoring project and program performance and interactions with suppliers
• Responsible for the general budget of the Patient Affordability Program, optimization of resources and support in the effectiveness of the G2N / PNL brand in the implementation of strategies for accessing medicines for patients.

Roche – Venezuela                                                                          

Customer Service Manager – Patient Support Program Manager / January 2014 – July 2016

Reporting to: Medical Head – 8 direct reports – 19 indirect reports

Business Unit Head for patients support program portfolio: Oncology  breast, gastrointesninal, lung, ovary, gastrointesninal &  Non-Hodgkin Lymphoma. Virals: Hepatys and Arthritis       

• Strategic & operational design, planning and execution patient diagnostic and support program for Specialties, considering program cycle-life, understanding of customer patient journey/patient needs, resource availability and follow up company standards guidelines and competitive environment
• Management of Patient Care staff: Field Force Nurses, Marketing of Services, Administrative and Call Center 
• Managing the partner(s) & Vendors, budget and deliverables and looking for continuous quality and strategic improvements to patient programs
• Serving as Strategic Business Partner between Marketing & Sales departments and other areas within the organization, in order to assure alignment with the Business Strategic Plan. 
• Development of Nurses incentives plan, implementation and execution 
• Investment budget elaboration and control
• Develop, implement and manage KPIs to assess the management of the contributors to the areas under their charge.
• Ensure implementation, execution, leadership and business alignment of new projects
• Identify, planning and execution of training needs of the area
• Coordinate pharmacovigilance activities carried out by the teams in charge in order to ensure the reporting of adverse events generated by the Programs

Novartis – Venezuela                                                                              

 Sales Operations Head – 5 direct reports – 9 Third party reports

• Responsible for patient support program portfolio: Diabetes (Galvus), Hypertension (Diovan & Exforge), Multiple Sclerosis (Gilenya), Asthma (Xolair) , COPD (Ombrize), Transplant (Myfortic, Certican & Neoral), Macular Edema (Lucentis) and Osteoporosis (Aclasta)                      
• Loyalty & Direct Marketing Strategies for patients in Primary and Specialty Care brands considering patient cycle-life, in-depth understanding of customer/patient needs, market environment, resource availability and company standards
• Strategy Plan and Partner Oversight team where 3rd party vendors have been identified to perform and fulfill the Patient Support program.
• Design, implementation & follow up of MTM Strategy (Mediation Theraphy Management) 
• Develop and implement Relationship Marketing strategies to increase patient adherence and medical treatment of chronic diseases
• Support Product Managers in the development of promotional materials for patients and doctors linked to programs 
• Budget elaboration and control
• Local leadership of Data Privacy Policy & SOP 

Gruma – subsidiary Molinos Nacionales C.A. – (Consumers Goods & Industry markets) 

Caracas, Venezuela 

information System Manager for Sales /  Jan 2008 – Jul 2010 

Reporting to: National Sales Process Management 

Evaluate systematically sales processes, establishing procedures, technological & system on appropriate controls for monitoring and improvements that impact on minimizing costs and maximizing profitability across commercial process

• Design/implement services & comercial procedures, policies and standards: forecast, orders, pricing, salesforce incentives, route optimization, availability and provide solutions to customers.
• Define, optimize & Integration of the sales process with the Business Units
• Project Leadership: CRM, mobile sales,  eCommerce, B2B, KPIs, interfaces with distributors.
• Develop, implementation and follow up of systems and process of market research, business intelligence, datawarehouses, competitors analysis, forecast and budgets

SAP Project Coordinator / Aug 2005-Dec 2007 Reporting to: IT Head 

SAP Project   Leader /  Dec 2005 – Apr 2002 Reporting to: SAP Project Manager 

SAP Specialist /   Aug 1999 – Mar 2002 Reporting to: SAP Project Leader 

• 2007, MBA - Master in Business Administration - IESA Business School, Venezuela IESA ranked #8 among Latam Business Schools, according  to AmericaEconomía 2014. Accredited by AACSB; Assoc. of MBAs & EFMD EQUIS 
• 2004, Specialization in Operations Management – IESA Business Shool, Venezuela 
• 2004, SAP certified in (SCM, SD) - Supply Chain Management Order Fulfillment, 4.7
• 2001, Specialization in System Information Management, Yacambú University, Venezuela
• 1999, Computer Engineer, Fermin Toro University, Venezuela