Débhora Araújo

Heya! I have 6 years of experience in Paid Media and Business Intelligence, with a senior level in all media platforms and the main Web Analytics tools used in the market.

I have worked with over 60 clients from various niches, sizes, and business models, managing budgets ranging from lean operations to over USD$4M monthly for a single client, always focusing on results and key business KPIs.

Throughout my paid media career, I have held specialist and manager positions, where I’ve developed training programs, redesigned workflows, and elevated client presentations across every company I’ve worked with.

Since 2022, I’ve also specialized in Web Analytics, handling implementation, auditing, integration, and tracking across paid media platforms, CRMs, CMSs, and e-commerce systems. Data cleaning, automation, and dashboard creation are routine activities for me. 

I'm a data-driven professional with a passion for continuous learning. I believe every new skill adds value to my projects and enhances collaboration across multidisciplinary teams. My long-term goal is to become an End-to-end Martech (Marketing + Data) professional, with hands-on expertise across multiple areas of the ecosystem.

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I have worked with over 60 clients from various niches, sizes, and business models, managing budgets ranging from lean operations to over $4M monthly for a single client, always focusing on results and key business KPIs.

Throughout my paid media career, I have held specialist and manager positions, where I’ve developed training programs, redesigned workflows, and elevated client presentations across every company I’ve worked with.

Since 2022, I’ve also specialized in Web Analytics, handling implementation, auditing, integration, and tracking across paid media platforms, CRMs, CMSs, and e-commerce systems. Data cleaning, automation, and dashboard creation are routine activities for me. 

I'm a data-driven professional with a passion for continuous learning. I believe every new skill adds value to my projects and enhances collaboration across multidisciplinary teams. My long-term goal is to become an End-to-end Martech (Marketing + Data) professional, with hands-on expertise across multiple areas of the ecosystem.

USP - Universidade de São PauloUSP - Universidade de São Paulo
Master of Business Administration - MBA, Data Science and Analytics


XP EducaçãoXP Educação
Master of Business Administration - MBA, Data Engineering and Architecture with Artificial Intelligence

Estácio
Graduação, Gestão Financeira


Universidade Federal da ParaíbaUniversidade Federal da Paraíba
Bacharelado, Ciências Contábeis