Estela Barao

Senior Sales & Marketing Director / Product Manager / Product Specialist/ Startup Company
Medical Devices & Pharmaceutical Marketing Manager with strong, International corporate career spanning
15 years in management positions with all levels of business from Top Companies (Johnson & Johnson OCD, Roche Diagnostics, Horiba ABX, Eurofarma, Thomson Reuters). Results-oriented professional excelling in diverse markets and segments with extensive marketing and product management expertise, including domestic and Latin American experience. Tretralingual: verbal and written fluency in Portuguese, English and Spanish; conversational skills in French.

General Director/Regional Director of Sales, Latin America (2012 to 2018)
Oversaw development and implementation of sales and distribution for this international healthcare company specializing in in vitro diagnostics testing solutions.
Orchestrated strategic planning initiatives related to marketing efforts and sales process improvements for 15 distributors throughout the region. Directed administration of Brazil affiliate responsible for financial & accounting, regulatory affair, human resources, marketing plan, and sales divisions.
Selected Contributions:
Charged with developing the sales distribution strategy and implementing it across Latin America.
Maximized product messages for targeted audiences by working closely with HQ marketing teams.
Enabled adaptation and growth of new products and services with adequate definitions of marketing and product requirements.
Thomson Reuters Life Science – Sao Paulo, BR
Territory Manager, Latam (2010 to 2011)
Provided ample support to the development and growth of business within Brazil’s territory.
Directed strategic sales and marketing programs for data banks on biopharmaceutical business intelligence, genetics, regulatory requirements, and patents while ascertaining annual revenue of US $275K.
Selected Contributions:
Maximized account potential with accelerated territory development.
Provided prompt assistance to assortment analysis and cluster development to meet specific customer needs.
Pioneered implementation of scientific programs to boost revenue by US $230K.
Retained client accounts by conducting strategic account reviews to identify products and pricing that meet customer needs.
Eurofarma Laboratories – Sao Paulo, BR
Sales Training Manager (2007 to 2009)
Designed framework for improving the content and functionality of the organization’s e-learning platform.
Coordinated orientation sessions and delivered on-the-job training to new hires. Analysed sales force performance to enhance training programs.
Selected Contributions:
Orchestrated successful implementation of numerous training and development programs and rigorously monitored their progress to determine opportunities for improvement.
Entrusted to manage the e-learning platform and evaluate return on investment. Reduced training budgeting expenses by 5%.
Johnson & Johnson/Ortho-Clinical Diagnostics – Sao Paulo, BR Latin America Product Manager (2005 to 2007)
Owned responsibility for aligning marketing strategy to corporate vision and launching it across the region.
Provided executive level marketing and sales support while leading cross-functional teams from the five regional offices in Latin American and the Caribbean. Directed full product lifecycle from early planning and product launch to its maturity.
Selected Contributions:
Introduced new product lines that increased market share by 15%. Optimized P&L by reducing forecasted costs of supplies by 30%.
ADDITIONAL EXPERIENCE
Sales Director, Latin America & Caribbean, Orasure Technologies, Inc. Scientific Marketing Manager, Horiba Abx
Product Manager, Interlab –Distributor of Scientific Products Microbiologist, Allergan Laboratories

Master of Business Administration in Marketing & Sales • Gordon University – Miami, USA
Master of Business Administration in Finance & Investor Relations • University of Sao Paulo – Sao
Paulo, BR
Master Studies in Oncology • University of Sao Paulo – Sao Paulo, BR
Bachelor of Science in Microbiology • University of Sao Paulo Medical School – Sao Paulo, BR