Felipe Oliveira

Advertising professional with over 15 years of experience in account management and project leadership. Specialised in leading teams and managing clients across various sectors, with a proven track record of success in local and regional campaigns. Skilled in developing effective strategies, strengthening client relationships, and ensuring on-time and on-budget deliveries while engaging teams and stakeholders.
Experience across multiple sectors with clients from diverse industries such as Coca Cola, Unilever, Nestlé, McDonald’s, BMW, Itaú, among others.

EXPERIENCE

Social Hub Lead BR/Flavours Category PM, StudioX WPP, 2022 - 2024

Ensure full functionality of social capability in deliveries and operations, serving as the main contact for Coca-Cola Brazil clients, consistently exceeding their expectations. Led account and project teams, enhancing output quality and collaborating with data and strategy leaders. Managed over thirty professionals, delivering major initiatives like Lollapalooza and The Town. Oversee social media for the Flavours category (Sprite, Schweppes, Fanta) in the region, integrating with StudioX disciplines.

Sr. Account/Project Manager, Ogilvy, Brazil, 2021 - 2022

As the senior point of contact, I managed clients, projects, and business, overseeing campaigns from briefing to final delivery. I maintained direct relationships with senior clients and worked with the internal team on project development. I monitored and validated deliveries, aligning with the Business Leader to identify new opportunities. Additionally, I was responsible for team time reporting, budget control, and ensuring profitability. Clients: Nescau (Nestlé), Comfort (Unilever), Brilhante (Unilever), Compra Agora, Dove (Unilever), etc.

Experiential Project Manager, MediaMonks, Brazil, 2020 - 2021

Lead internal teams in development, UX, UI, broadcast, and innovation to ensure customized project deliveries. Manages and oversees all deliveries, ensuring deadlines and quality standards are met. Plans, monitors, and manages schedules, coordinating activities and resources to optimize efficiency and ensure project success. Clients: Doordash, Twitch, Fidelity

Sr. Project Manager, Tech & Soul, Brazil, 2021

Responsible for monitoring and managing client deliveries, ensuring all targeted deadlines were met as planned. Managed and maintained the brand strategy applied to retail, ensuring consistency and effectiveness of actions. Additionally, coordinated the priority-setting schedule with the client, aligning expectations and optimizing resources to meet demands. Clients: Telhanorte

Squad Lead, Oliver, Brazil, 2020

Leadership of Itaú's internal marketing squad, acting as the central point of contact for the client. Monitored work and deliveries, as well as the schedule and prioritization with the client, ensuring all targets were met as planned. Client: Itaú

Account/Project Manager, Ogilvy, Brazil, 2017 - 2020

Manage accounts, projects, and business, actively overseeing campaigns from briefing to final data and media reports. Maintain direct relationships with senior clients, developing and managing projects with the internal team and suppliers. Monitor and validate deliveries, constantly aligning with the Business Leader to identify new opportunities. Controlled team hours, budgets, and profitability. Clients: BMW Group Brasil (BMW, BMW Motorrad, MINI) and Nescau (Nestlé)

Project Manager, DPZ&T, Brazil, 2017

Responsible for project management, defining briefs, proposals, scope, and schedules. Developing and supervising the project alongside the internal team and suppliers, ensuring compliance with requirements. Monitoring and validating deliveries internally and with the client to ensure quality and meet expectations.Clients: McDonald's, Natura, Itaú

Project Manager & Business Developer, Plikko, Brazil, 2016 - 2017

Responsible for lead generation and coordination with the development team in app production. Managing UX processes and task management through management tools. Overseeing content delivery flow and development progress. Developing and monitoring expansion strategies and base qualification, as well as studying improvements for the mobile and desktop platforms. Responsible for creating, monitoring, and reviewing media campaigns.

Label Manager, Warner Music, Brazil, 2016

Responsible for managing marketing and communication for artists in São Paulo, including overseeing digital agencies. In charge of briefing and analyzing results from media campaigns, as well as coordinating the direction, monitoring, and completion of music videos, single graphics, and album materials.

Project Manager, mcgarrybowen, Brazil, 2015 - 2016

Responsible for project management, including receiving briefs, proposals, scope, and timeline. Oversees project development with the internal team and suppliers, ensuring monitoring and validation of deliveries both internally and with the client. Additionally, consolidate the project and monitors team hours. Clients: Syngenta, Meio & Mensagem

Account Supervisor, Riot, Brazil, 2011 - 2014

Primary contact for clients, prospects, and suppliers, overseeing agency operations to meet daily demands. Strategically aligned Digital, Social, and Offline activities to strengthen campaigns through KPIs like market share, share of voice, and social media buzz. Managed budget control, media planning and buying, negotiation of agency resources and fees, and delivery management. Supervised a dedicated team, proposed improvements, conducted competitor analysis, and developed online customer service tools. Clients: Coral, Sparlack, Smiles, PepsiCo, Mastercard

Project Assistant, Riot, Brazil, 2010 - 2011

Project management, involving briefing definition, proposals, scope and timeline. Project development is supervised with the internal team and suppliers. Deliveries are monitored and validated internally to ensure compliance with requirements. Upon project closure, team hours are monitored to optimize resources. Clients: Nokia

Copywriter Intern, Riot, Brazil, 2010

Creation of assets and content for the brand's social channels, community interaction, analysis of potential crisis situations or ambassadors. Clients: Levi's

Marketing & Communication Intern, Ás Eventos, Brazil, 2009

Brand development, consultancy for new clients, and creation and adjustment of commercial proposals.

Advertising, ESPM - Escola Superior de Propaganda e Marketing; São Paulo, Brazil - 2011

Music Production, LAMP - London Academy Of Music Production; London, UK - 2014

Scrum Master, Scrum Alliance, São Paulo, Brazil - 2018