Gabriela Flor

• Proficient in devising and executing digital marketing strategies. Skilled in content creation and production for various social media platforms.
• Extensive experience in maintaining and nurturing customer relationships. Proficient in negotiation and persuasion techniques to achieve mutually beneficial outcomes.
• Effective communication skills with a knack for conflict resolution and management in diverse settings.
• Demonstrates a creative and entrepreneurial approach to tasks. Possesses a systemic vision, focusing on quality and achieving results.
• Strong analytical abilities to assess situations, make informed decisions, and optimize strategies.
• Knowledgeable about digital tools for lead generation. Proficient in employing psychological triggers and objection handling techniques to facilitate successful sales closures.

Land Depot – Mar 2021 – Jul 2023
Social Media Management

• Social Media Management, Content Creation for Feed and Reels, Graphic Design (Canva), and Copywriting and Scripting for Videos.
• I created, planned, and produced posts for the clients that the studio served, strengthening their brands on social media and ensuring that the digital content's messaging was aligned with the target audience the brands aimed to reach.
• I conducted research on clients and performed market analysis to better understand their brand and engage the target audience.

Madetex Comércio e Industria Ltda. – Nov 2021 – Feb 2023

Business group with three distinct brands in the manufacturing and selling of furniture and upholstery.

Group of companies operating in the state of Arkansas, United States, selling land lots.

Marketing Analyst

• Content production and management of social media platforms, as well as creation of strategies to provide an increasingly better customer experience.
• Monitoring the results of physical stores through dashboards, aiming to increase conversion rates and setting monthly goals.
• Responsible for creating marketing strategies to increase brand reach, daily number of customers in physical stores and digital platforms, and consequently, the conversion of leads into results.

Gabijoux – Nov 2019 – Mar 2023

Online store of handmade costume jewelry.

Founder and Head of Sales

• Curator and Creative Director. Management of brand planning, production, and promotion.
• Management of partnerships with influencers and collaborations with other brands.
• Market research to meet fashion trends. Management of social media platforms and creation of strategies to provide an increasingly better customer experience. Responsible for pricing, selling, and delivery of products. Close connection with customers to expand the brand's network of relationships.

Xpress Meat Market – Nov 2018 – Feb 2019

Brazilian butcher shop located in Sarasota, USA.
Sales consultant.

• Inventory management and sales. Store organization.
• Customer service and loyalty to American customers, experiencing a new language and culture with the brand.

Projeto Leitura+Neurociências – Sep 2015 – Dec 2017

UFRN project for teacher training in a new methodology aimed at enhancing students' reading competence.
Undergraduate research scholarship recipient.

• Contributed with creative and innovative ideas for the planning and promotion of the project.
• Orchestrated successful corporate events, conferences, and seminars, managing all logistical aspects from planning to execution.
• Leveraged innovative ideas to create memorable event experiences that aligned with organizational objectives.
• Collaborated with vendors, sponsors, and stakeholders to ensure seamless event execution.
• Produced photo and video content for social media platforms.
• Member of the organizing committee for two International Literacy Journeys, actively participating in all logistics and organization of large-scale events, thereby developing my leadership skills, critical thinking, and analytical abilities. Personally coordinated the project at Casa do Caminho School in Ponta Negra.

Rede de Postos JotaFlor – Apr 2013 – Dec 2015

Administrative assistant.

• Preparation of payroll sheets.
• Work schedule management.
• Preparation of employee onboarding and termination documents.
• Agenda organization, document preparation, answering and making calls to third parties and team
• members.
• Management and problem-solving.

COURSES AND CERTIFICATIONS

• Digital Marketing - Diego Davila - 2021
• Business Forum - Business Forum Experience - 2019
• Advanced French - Senac - 2019
• Organizing Committee for the Second Literacy Journey - UFRN - 2017
• Volunteer work - Trilhas Potiguares Project - 2016
• Web design – Senac – 2015
• Organizing Committee for the First Literacy Journey - UFRN - 2015
• Bungee Jump - Face Adrenalin - 2014
• Advanced English - Lal South Africa - 2014

bachelor degree Advertising and Public Relations – UFRN (Federal University of Rio Grande do Norte)