Guilherme Barros

Dynamic, proactive and with a leadership spirit. Dedicated and interested on sharpening and applying the knowledge gathered though my academic and professional career. Flexible and with an ease to adapt in different interpersonal situations.

Head of E-commerce / Wine jul 2022 - atual Ambev, São Paulo Head of Wine for Dante Robino winery in Brazil Importation and legal matters in order to sell Wine in Brazil Commercial and Marketing strategy for brand launch Beyond Beer E-Commerce Head Team responsible for all d2c sales in online platforms (Apps, Pure Players, Partner websites) Budget management Cross team management. 

National Key Account Manager jan 2017 - jun 2019 iFood, São Paulo Key Account team leader of a 15 Executives team Negotiation and new client acquisition (Mc Donald's, Pizza Hut, Habib's and more than 100 clients) Marketing and Trade Marketing planning for big campaigns Logistics for iFood Delivery JBP Operational team for Delivery concultation.

Territory Manager mar 2015 - jan 2017 Raízen, São Paulo Stakeholder Relationship Vendor training Product Activation New Businesses negotiation (Flag new gas stations) Sell In / Sell out tracking of 30 Gas stations Renovation and New Contract negotiation Convenience store advising.

On Premise Executive jan 2013 - fev 2015 Red Bull, São Paulo Manage On Premise accounts Implementation of marketing and sales action plan Product awareness and visibility / brand activation Billing and control of POS material Market knowledge and main players tracking Sell in / Sell out tracking- New business negotiations.

Administração de Empresas Minor em Marketing ago 2010 - jan 2015 Escola Superior de Propaganda e Marketing, São Paulo 

Emerging Business Development set 2021 - jan 2022 Northwestern University - Kellogg School of Management, Evanston, Illinois Certificado sobre Inovação e futuro das marcas e produtos dentro das grandes corporações assim como start-ups.