Juliana Ulbricht

• 5 years of experience as a Field Marketing Manager with significant results for global B2B SaaS technology companies.
• Over 20 years of experience in various areas of marketing and industries, with achievements demonstrating my ability to drive business growth and increase brand presence through strategic marketing initiatives.
• In my most recent professional experience, I contributed significantly to generating a qualified pipeline in Brazil worth over $15 million (YTD Sept 2025). 
• I generated increased competitive advantage through pipeline acceleration, lead generation, event management, and brand building for technology companies. I planned and executed marketing plans for different companies, incorporating market trends and customer needs analysis. 
• Achieved excellent results by managing simultaneous projects such as local campaigns, events, content, digital, and press relations in a collaborative environment with various stakeholders and strategic external alliances.
• Successfully implemented data-driven marketing campaigns to justify investments through ROI measurement and concrete KPIs.
• Solid experience coordinating events for global companies with excellent results in generating qualified leads, engaging with prospects, and brand recognition, including actions carried out at international events.
• Proficiency with CRM platforms, marketing automation, BI, and AI tools. In addition to financial and budget management (Pigment).
• Trilingual communicator: Portuguese, English, and Spanish

Last professional experience:

Field Marketing Manager 
RELEX Solutions (Remote) | Dec 2022 – Nov 2025
Global Tech Company (Retail Planning and Supply Chain AI Solution)

• Executed the regional Go-to-Market strategy together with the commercial area, expanding penetration in Brazil to meet Latin American objectives. 
• Significantly contributed to generating a marketing-influenced pipeline of over $17 million in strategic accounts in Brazil by September 2025, directly contributing to strategic business deals in Latin America.
• Organized and executed C-level events and campaigns, boosting visibility in the supply chain community and accelerating the creation of opportunities.
• Managed simultaneous projects meeting tight deadlines and involving several areas: pre-sales, sales, business development, customer success, and global marketing (creative, digital, ABM, content, and communication) and strategic external alliances.
• Generated significant improvement in brand recognition through press relations management, generating more than 200 publications in trade and business media over a year and a half.
• Excellent results were obtained with the presence of decision-makers at proprietary events, presenting case studies to engage prospects from target accounts aligned with the sales team. Attended international events, strengthening networking and brand exposure.
• Driven continuous improvement through KPI analysis, increasing efficiency and predictability in pipeline generation.
• Presented KPIs and action plans in QBRs (Quarterly Business Reviews) to C-levels, vice presidents, and regional and global leaders. 
• Intense management of supplier network, contracts, and international payments to serve the various activities generated in Brazil.
• Achieved significant growth in engagement through localized and well-coordinated event marketing campaigns.

Education

• MBA in Marketing – Branding and Performance / IA for Business – Exame Saint Paul, ongoing
• Executive MBA in Marketing - ESPM, 2006
• Bachelor’s Degree in Business Administration with an Emphasis on Foreign Trade - Universidade Presbiteriana Mackenzie, 2000

Languages

• Portuguese - Native Speaker
• English - Fluent
• Spanish - Advanced
• German - Basic