Leandro Freitas

As a Platform Coordinator at Wunderman Thompson Brasil, I specialize in data intelligence. My expertise includes data-driven media planning, DV360 strategy, campaign optimization, client negotiation, and partner negotiation. I also coordinate tasks, create reports, and develop performance measurement dashboards. Additionally, I contribute to my team's growth by sharing insights, best practices, and promoting collaboration.

I have a strong educational background in marketing and communication from Universidade de São Paulo, as well as courses from top-tier institutions. My knowledge and experience cover data extraction, analysis, visualization, insight generation, digital marketing campaigns, and A/B/n testing. I am passionate about using data for business transformation and process improvement. To stay ahead of the curve, I continuously learn new technologies and innovations in the Business Intelligence (BI) field.

Leandro Freitas has a diverse professional background in data intelligence, digital marketing, and programmatic advertising. Here is a summary of his work experience:

1. Platform Coordinator at Wunderman Thompson Brasil (Dec 2022 - Present): Responsible for media planning, DV360 strategy, campaign optimization, client negotiation, partner negotiation, task coordination, report creation, and dashboard development.

2. Programmatic Advertising Specialist (DV360) - EMEA at Cognizant (May 2022 - Nov 2022): Monitored and optimized campaigns, provided performance analysis, identified and solved client problems, and supported account management with DoubleClick products.

3. Marketing Data Analyst at Bob (Mar 2021 - Aug 2021): Extracted, analyzed, and cleansed data using Excel, created visualizations and dashboards with Data Studio, and optimized Google Ads campaigns for Large Customer Sales customers.

4. Digital Marketing Analyst (Jan 2019 - Nov 2020): Consulted on marketing strategies, created and managed digital marketing campaigns on platforms like Facebook Ads and Google Ads, and set up websites for Google Marketing Platform.

5. Marketing Expert at Facebook (Dec 2018 - Dec 2019): Created and optimized advertising campaigns for Small and Medium Business (SMB) and B2B markets using Facebook Ads, implemented and managed Pixel data, and analyzed metrics using Tableau.

6. English Teacher, Translator, and Interpreter at LF Soluções Linguísticas (Aug 2015 - Oct 2018): Translated and proofread materials, provided private English lessons.

7. Applecare Advisor (Bilingual) at Apple (Jan 2015 - Sep 2016): Provided customer service for technical issues and product logistics management.

8. Publishing Assistant at Ka Solution (May 2014 - Aug 2014): Analyzed and produced content for educational materials.

In addition to his work experience, Leandro has a strong educational background in marketing, communication, data science, and language interpretation and translation from various institutions.

Leandro Freitas has a diverse educational background in marketing, communication, data science, and language interpretation and translation. Here is a summary of his education:

1. Specialization in Marketing and Communication from Universidade de São Paulo (USP) (Jun 2019 - Aug 2021): The course focused on developing a contemporary critical view of organizations and understanding business consulting in the areas of communication and marketing.

2. Data Science course at Escola Britânica de Artes Criativas e Tecnologia (EBAC) (2021 - 2022).

3. Data Science - AI (Artificial Intelligence) course at Gama Academy in partnership with Accenture (Sep 2020 - Dec 2020): The content included modules on data modeling, SQL, Python, cloud computing (Google Cloud Platform), and NoSql (Mongo DB and Cassandra), among others.

4. Brand Management course at London Business School (2019): Focused on changing the conception of brands as an organization's visual identity and image to an experience along customer journey moments.

5. Marketing in a Digital World course at University of Illinois Urbana-Champaign (2019).

6. Marketing course at Senac Brasil (2018): Aimed at integrating marketing, sales, and logistics for businesses.

7. Bachelor's degree in Language Interpretation and Translation from Centro Universitário FMU | FIAM-FAAM (2013 - 2017): Focused on translating literary, technical, and legal texts, as well as simultaneous and consecutive interpretation.

8. Technical degree in Graphic Arts from Senai São Paulo (2000 - 2001): Focused on graphic design, printing, and pre-press operations.

In addition to these formal courses, Leandro has also earned various licenses and certifications in marketing, data analysis, programming, and other related fields from Coursera, LinkedIn Learning, Google, and other institutions.