Lucas Madalena

I’m a Salesforce Marketing Cloud Developer with over 5 years of experience designing and optimizing CRM strategies across Email, Mobile, and Web channels. I specialize in customer journey mapping, dynamic content personalization using AMPscript, and cross-channel campaign automation.

✅ 8x Salesforce Certified
✅ Strong background in HTML, SQL, JavaScript, and API integrations
✅ Experienced with Journey Builder, Interaction Studio, and CDP
✅ Data-driven mindset with a focus on deliverability, engagement, and ROI

I’ve led CRM initiatives for major brands like Natura and Avon, optimizing segmentation, testing, and performance reporting across diverse audiences.

Let’s connect if you're looking for someone to boost your marketing automation results with technical precision and strategic thinking.

I am Lucas, a Salesforce Marketing Cloud specialist with 5+ years of experience. I hold 8 Salesforce certifications, including Marketing Cloud Email Specialist and Developer. I’ve led campaigns for clients like Natura, Avon, and Bradesco, delivering automation and personalization.

I hold a degree in Systems Analysis & Development and a degree in Computer Science. I am currently pursuing a postgraduate degree in AI for Business, enhancing my skills in artificial intelligence applied to business strategies.