Marcelo de Campos Mendonça

Seasoned marketing and business development professional with over 4 years in the crypto and blockchain industry. In 2019, I co-founded the crypto exchange Blocktane.io, and helped to implement it in Brazil while also in charge of the marketing efforts. In 2021, Blocktane received a seed investment from a consortium of investors led by Loopring and at the end of 2022 it was sold to the Estonian exchange Gleec BTC; at OKX, I worked as a Marketing Manager for LATAM, where I led the strategic direction and implemented marketing campaigns for Brazil and for the Spanish-speaking countries in the region; I also worked as a Business Development Manager with Bitget, where I built relationships with KOLs, influencers, communities and other partners to promote Bitget in the local market to achieve user and trading volume growth. I was responsible for the execution and performance of KOL's marketing strategies, as well as for tracking and analyzing channel cooperation results and making adjustments to ensure optimal performance and maximum ROI; finally, I am currently working as a part-time Global Business Development Manager at BingX.

Seasoned marketing and business development professional with over 4 years in the crypto and blockchain industry. In 2019, I co-founded the crypto exchange Blocktane.io, and helped to implement it in Brazil while also in charge of the marketing efforts. In 2021, Blocktane received a seed investment from a consortium of investors led by Loopring and at the end of 2022 it was sold to the Estonian exchange Gleec BTC; at OKX, I worked as a Marketing Manager for LATAM, where I led the strategic direction and implemented marketing campaigns for Brazil and for the Spanish-speaking countries in the region; I also worked as a Business Development Manager with Bitget, where I built relationships with KOLs, influencers, communities and other partners to promote Bitget in the local market to achieve user and trading volume growth. I was responsible for the execution and performance of KOL's marketing strategies, as well as for tracking and analyzing channel cooperation results and making adjustments to ensure optimal performance and maximum ROI; finally, I am currently working as a part-time Global Business Development Manager at BingX.

MBA from Rotman School of Management (University of Toronto), with a major in Brand Management and Business Design.