Patricia Milan

Strategy Executive with 20+ years of experience driving organizational transformation and growth. Proven ability to lead and manage stakeholder engagement, multifunctional teams, in complex and global environments, delivering impactful results through strategic planning, business intelligence, data-driven decision-making, and assertive communication strategies. Leadership skills in building high-performing teams, fostering a positive organizational culture and in aligning strategies with organizational objectives to achieve sustainable, impactful results. Expertise in financial management, and operational efficiency acquired through contribution to services, consulting, third sector and financial companies.

Management in Business Development: Co-responsible for the development and growth of the startup Goplan S.A., through the management of budgets and relationships with C-Level, Board Members and Shareholders to exceed revenueand profitability goals. Oversaw budget management, ensuring financial sustainability and optimizing resource allocation. Developed and executed strategic plans, aligning Comercial, HR, finance, technology, and operations to achieve revenue and profitability targets. Led cross-functional teams, fostering collaboration and driving operational efficiency improvements. Experience with client and supplier relationships management and engagement, with ability to secure favorable contracts and partnerships while building long-term relationships.

Strategic Leadership and Business Intelligence: Solid experience in strategic planning, roadmap execution, business intelligence, research development, customized projects in marketing, branding and communication, customer insights, organizational management, economic and financial analysis, corporate governance, due diligence, market analysis, ESG, HR programs and tools, through consulting for multinational companies in the Agribusiness sector with revenues in the Billions of dollars, generating insights to create actionable recommendations. Experience in understanding clients’ challenges and objectives, with primary and secondary market research, problem structuring/survey design, data gathering from internal and external sources, financial and market analysis, coupled with experience in frameworks, methodologies and application of tools for diagnosis and creating valuable insights for corporate strategies and growth. 

Financial Acumen: Financial management for medium-sized companies, FP&A supervision, controllership and audit; consolidation of capital market operations (CRA, FIAGRO), hedge strategies, relationship with financial institutions, and conducting economic and financial feasibility analysis for opportunities in new business and strategic partnerships. Experience in trading commodities at major stock exchanges, based on market research, price risk management, and understanding of fluctuating market conditions.

HR Expertise, Team Management and Development: Structuring the HR department, leading the construction of the organizational culture and structure, development of policies, workflows and tools, metrics for team monitoring, performance evaluations, variable compensation policy, culture and engagement surveys, team development, team meetings, among others.  

Leadership of cross-functional teams, being responsible for Technology & Digital, HR, Communication, Financial, SupplyChain & CustomerServices areas, being a transforming agent of digital culture, combining team development, creativity and data-based strategies to sustain long- term business objectives.

Branding & Communication: Proven success in developing and executing comprehensive branding and marketing strategies, including message crafting, target audience identification, building strong brand recognition. Extensive experience leading engagement and managing communications across internal and external stakeholders, to deliver integrated marketing campaigns.

SKILLS: Pipeline Initiatives Management, Strategic Planning & Execution, Financial Modeling & Analysis, Stakeholder Management & Relationship Building, Cross-functional Team Leadership, ESG Strategy & Implementation, Communication (written and verbal, presentation skills), Data Analysis & Interpretation, Change Management, Project Management, International Collaboration.

PROFESSIONAL EXPERIENCE

Goplan S.A.                                                                                                                                                         Aug/2021 to Oct/2024

Company in the agricultural input distribution sector,with operations starting in 2021.

Administrative and Strategic Director

• Direct report to the CEO and presentation of results to the Boardand Shareholders.
• Teambuilding, structuring and managing cross-functional departments: Human Resources, Finance, Corporate Governance, Digital and Technology (IT infrastructure, SAP implementation, Salesforce, Pipefy, Powerbi, social media platform), Supply & Operations (S&OP, import, inbound and outbound logistics, customer service, inventory management), Communication and Events.
• Preparation and execution of strategic and operational plans, including business goals and global budget to support and direct the corporate strategy to ensure business sustainability, based on market intelligence and data analysis.
• Definition of policies, processes and objectives, as wellas the execution of action plans,facilitating and integrating teamwork, aimingto optimize efforts to achieve the company's objectives.
• Identification of opportunities and analysis of economic and financial feasibility to recommend new business, to ensure an adequate return to shareholders and safeguard the safety of the company's assets.
• Relationship with the management of franchised companies to identify opportunities for expansion or improvement in the services provided or solutions to any contractual or operational problems, aiming to maintain customer satisfaction and project a positive image of the company in the market.
• Conducting the processes for culture building, aiming to gain the engagement of team members and ensure the consolidation of an organizational culture oriented to the continuous search for quality and high standards of individual and collective performance.
• Coordination of negotiations with strategic partners,aiming at businessgrowth and consolidation.
• Conducting and sustaining the CEO transition process from November2023 to March 2024.
• Relationship with international partners. 

Markestrat Group                                                                                                                                                       

Jan/2017 to Jul/2021

Company dedicated to business consulting, corporate education and market intelligence in Agribusiness.

Senior Associate Consultant

• Management and conduction of research and customized projects in marketing and strategy in agribusiness, using concepts of organizational management and economic-financial analysis, with a focus on agribusiness production chains, strategic planning, corporate governance, due diligence, market analysis, market access strategies, ESG strategies, proposals for methodologies, strategies and tools for Strategic HR.
• Designed and implemented ESG strategies for clients, demonstrating a deep understanding of sustainability and related industry challenges. Conducted comprehensive market research (primary and secondary), including problemstructuring, survey design, data analysis, and financial modeling.
• Management, development and project deliveryfor multinational and international companies from different segments: agricultural inputs (chemicals, fertilizers, biologicals, nutrition, veterinary products), livestock (cattle, poultry, swine and fish), digital services, government institutions, financial institutions (banks, investment funds).
• Led cross-functional teams, delivering impactful projects for variousclients across the agribusiness sector.
• Conduction of MBA classes, lecturesand workshops to deliver the results of executive projects.

AMSC Alta MogianaSpecialty Coffee ProducersAssociation                                                                            Jun/2014 to Dec/2017

Non-profit entitywith the missionof valuing and promoting coffee from the Alta MogianaRegion.

Executive Director

• Management of the Alta Mogiana Coffee Region Geographical Indication and in the promotion of its specialty coffees.
• Institutional representation and coordination of national and international eventsaimed at the positioning of the GI of the AltaMogiana Region in the global coffee market.
• Elaboration and execution of Branding and Marketing strategies to promote the Alta Mogiana´s specialty coffees.
• Relationships and coordination with different playersin the specialty coffee production chain (cooperatives, producers, traders, roasters, institutional organizations and final consumers)

Main Achievements:

• Coordination, management and structuring of the participatory delegation of the AMSC international mission to the SCAE 2017 specialty coffee event in Budapest - Hungary, followedby a roadshow for the presentation of specialty coffeesfrom the Alta Mogiana Region to roasters/importers in Germany.
• Attraction and partnership in conducting the international Cup of Excellence contest that rewards the best Brazilian coffees. BSCA is held in partnership with Apex-Brasil and the Alliance for Coffee Excellence (ACE).

PREVIOUS EXPERIENCES

ABAG/RP Association – Executive Director- Jul/2011 to May/2014 

Markestrat Group – Associate Consultant - Jun/2010 to May/2011 

Banco Itaú S.A. – Commodities Trader – July 2007 to May 2010

Banco Santander Brasil – Agribusiness Trainee – Jan/2006 to Jun/2007

Master's degree in Applied Economics from the Luiz de QueirozCollege of Agriculture – University of São Paulo.2008

Graduated in Agronomic Engineering with specialization in Applied Economics from the School of Agriculture "Luiz de Queiroz" – University of São Paulo. 2004

Leading transformations: Manage change, pela Macquarie University 2020