

Priscilla Braga
Marketing / Publicidade / Relações Públicas
Sobre Priscilla Braga:
As a Marketing Leader, I am highly focused on achieving results. I have extensive expertise in managing large local and international events, as well as in marketing communication, brand & strategic marketing planning and PR. I have successfully worked in medium & large organizations in an intensive international arena. I possess the ability to work independently for both direct and indirect reporting managers who are not in the region.
Experiência
BioCatch– São Paulo – SP September 2021 – Now
Sr. Global Partner and Customer Marketing Manager
- Plan, execute and analyze marketing programs for customer segments through a variety of channels, including integrated marketing campaigns, email, webinars, direct mail and account-based marketing tactics focused on lead generation and building the sales pipeline.
- Segment effectively – tailor and customize campaign-specific micro segments to persuade and influence specific customer clusters.
- Organize customer advocacy and influencer programs working with VP of Strategy
- Work directly Head of Communication, Sales, Engagement Managers, and customers on PR initiatives including case studies, speaking engagements, Influencer events, etc.
- Plan, organize and support BioCatch and Fraud Fighter Customer events globally in close coordination with Regional Revenue Marketers
Partner Marketing:
- Develop quarterly and annual market plans to support sales efforts and specified partners to meet sales and product objectives.
- Assess market trends, building and executing an integrated partner marketing plan, in alignment to corporate, verticals marketing and sales teams’ goals.
- Work with Product Management and Product Marketing to plan, schedule and deliver quarterly newsletters and webinars.
- Manage Channel/Partner incentive programs and Channel Partner MDF program
- Oversee development of integrated co-marketing partner plans to drive strategically connected execution across marketing functions – including PR, social, demand/field marketing, customer evidence, web team, and more
Sr. Marketing Manager LATAM & IBERIA
- Responsible for the marketing market in LATAM, Portugal and Spain;
- Develop and manage marketing strateggies to promote customers engagement and lead generation;
- Manage and strategized PR agency in Brazil and Spain;
- Negotiate budgets and projects costs for marketing campaigns with external media partners and creative directors;
- Coordinate and run all virtual and presence events;
- Support the translation program for webpage and collateral materials;
- Lead global projects for better communication among the departments;
- Lead and support strategies for Social Media for the region;
- Work well aligned with regional leaders and CRO;
- Support Sales and Pre Sales for the revenew groth.
Micro Focus - São Paulo - SP July 12 – September - 2021
Marketing Leader LATAM
- Accountable for managing effective relationships between marketing and sales and the practice, at all levels from peers to Senior Executives.
- Overseeing marketing department;
- Responsible for the Channel Marketing Department;
- Responsible for creating and overseeing local campaigns;
- Strategize marketing and implementation for deliver pipeline coverage for sales;
- Responsible for 20% of sales revenue;
- Manage inside sales and LBR;
- Produce and implement marketing plans from an international perspective;
- Responsible for monthly strategic sales/marketing local meetings;
- Coordinate and execute events, i.e. tradeshows, workshops, training;
- Support on translate all collateral materials to local market;
- Responsible for all internal communication;
- Develop all communication for partners & end customers;
- Manage all MDF budget;
- Prepare and manage monthly, quarterly and annual budgets for the Marketing department
- Responsible to educate team on social media tools (e.g., LinkedIn, Facebook, Twitter, etc.) and effectively
leverages them to create a dialogue with target audience; - Manage PR agency;
- Work on all the marketing communication efforts designed for shaping brand awareness in new markets and
qualify lead generation.
Educação
Gonzaga University, Spokane, WA /United States of America
Bachelor of Arts in Public Relations, Minor Sociology May 2002
UNIP, São Paulo /Brazil
Associate of Arts in Human Resources September 2011
FGV, São Paulo/ Brazil
Specialization in People Management
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