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Priscilla Braga

Priscilla Braga

B2B Marketing Leader

Marketing / Publicidade / Relações Públicas

São Paulo, São Paulo

Social


Redes Sociais

Sobre Priscilla Braga:

As a Marketing Leader, I am highly focused on achieving results. I have extensive expertise in managing large local and international events, as well as in marketing communication, brand & strategic marketing planning and PR. I have successfully worked in medium & large organizations in an intensive international arena. I possess the ability to work independently for both direct and indirect reporting managers who are not in the region.

Experiência

BioCatch– São Paulo – SP September 2021 – Now

Sr. Global Partner and Customer Marketing Manager

  • Plan, execute and analyze marketing programs for customer segments through a variety of channels, including integrated marketing campaigns, email, webinars, direct mail and account-based marketing tactics focused on lead generation and building the sales pipeline.
  • Segment effectively – tailor and customize campaign-specific micro segments to persuade and influence specific customer clusters.
  • Organize customer advocacy and influencer programs working with VP of Strategy
  • Work directly Head of Communication, Sales, Engagement Managers, and customers on PR initiatives including case studies, speaking engagements, Influencer events, etc.
  • Plan, organize and support BioCatch and Fraud Fighter Customer events globally in close coordination with Regional Revenue Marketers

Partner Marketing:

  • Develop quarterly and annual market plans to support sales efforts and specified partners to meet sales and product objectives.
  • Assess market trends, building and executing an integrated partner marketing plan, in alignment to corporate, verticals marketing and sales teams’ goals.
  • Work with Product Management and Product Marketing to plan, schedule and deliver quarterly newsletters and webinars. 
  • Manage Channel/Partner incentive programs and Channel Partner MDF program
  • Oversee development of integrated co-marketing partner plans to drive strategically connected execution across marketing functions – including PR, social, demand/field marketing, customer evidence, web team, and more

Sr. Marketing Manager LATAM & IBERIA

  • Responsible for the marketing market in LATAM, Portugal and Spain;
  • Develop and manage marketing strateggies to promote customers engagement and lead generation; 
  • Manage and strategized PR agency in Brazil and Spain;
  • Negotiate budgets and projects costs for marketing campaigns with external media partners and creative directors;
  • Coordinate and run all virtual and presence events;
  • Support the translation program for webpage and collateral materials;
  • Lead global projects for better communication among the departments; 
  • Lead  and support strategies for Social Media for the region;
  • Work well aligned with regional leaders and CRO;
  • Support Sales and Pre Sales for the revenew groth.
     

Micro Focus - São Paulo - SP July 12 – September - 2021

Marketing Leader LATAM

  • Accountable for managing effective relationships between marketing and sales and the practice, at all levels from peers to Senior Executives.
  • Overseeing marketing department;
  • Responsible for the Channel Marketing Department;
  • Responsible for creating and overseeing local campaigns;
  • Strategize marketing and implementation for deliver pipeline coverage for sales;
  • Responsible for 20% of sales revenue;
  • Manage inside sales and LBR;
  • Produce and implement marketing plans from an international perspective;
  • Responsible for monthly strategic sales/marketing local meetings;
  • Coordinate and execute events, i.e. tradeshows, workshops, training;
  •  Support on translate all collateral materials to local market;
  • Responsible for all internal communication;
  • Develop all communication for partners & end customers;
  • Manage all MDF budget;
  • Prepare and manage monthly, quarterly and annual budgets for the Marketing department
  • Responsible to educate team on social media tools (e.g., LinkedIn, Facebook, Twitter, etc.) and effectively 
    leverages them to create a dialogue with target audience;
  • Manage PR agency;
  • Work on all the marketing communication efforts designed for shaping brand awareness in new markets and
    qualify lead generation.

Educação

Gonzaga University, Spokane, WA /United States of America
Bachelor of Arts in Public Relations, Minor Sociology May 2002

UNIP, São Paulo /Brazil 
Associate of Arts in Human Resources September 2011

FGV, São Paulo/ Brazil
Specialization in People Management 

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