Theresa Monteiro

Formação em Direito e várias especializações , possibilitando amplo conhecimento da legislação e regulação do setor de saúde no Brasil e na América Latina  .Compliance. Public Affairs. Comprometimento e Paixão por buscar soluções inovadoras capazes de facilitar e tornar a jornada dos pacientes mais ágil termos de diagnóstico, acesso e adesão.  

IPG Health

Jul/2023 – current

Position: Director, Specialty Care BU Head 

Development of the BU and Commercial Department from the scratch. Strategic planning, Team trainer and Relationship Building.

Patient Journey Strategic Solutions creation, Diagnosis, Market Access, Adherence Projects.

Responsible for two-digit growth in sales in one year. 

IPG Health

Jul/2023 – current

Position: Director, Specialty Care BU Head 

Development of the BU and Commercial Department from the scratch. Strategic planning, Team trainer and Relationship Building.

Patient Journey Strategic Solutions creation, Diagnosis, Market Access, Adherence Projects.

Responsible for two-digit growth in sales in one year. 

GRUPO ALMAH HEALTH

Nov/2018 – Jul /2019

Position: Commercial Director and General Manager for Float Health Publicity

Marketing and Communication strategy for main pharma multinational companies.

UCB BioPharma 

Jan/2015 – Nov 2018

Position: Latam Immunology Head

Health Technology Assessment (HTA) processes and standardization programs, I have successfully managed the evaluation and integration of health innovations into national healthcare systems. I have collaborated with cross-functional teams and government stakeholders to ensure the alignment of public health policies with evidence-based outcomes. Additionally, I have played a pivotal role in advocating for national health programs, enhancing access to essential products , and supporting public health goals through strategic policy development and communication.

Adaptation and implementation of the global marketing strategies, according to the characteristics of individual countries in South America.   P&L Management of the Immunology franchise, reaching double digit growth 2015 x 2016, regionally. 

Strategic alignment with marketing/market access / commercial messaging across the regional partners and cross-functionally with UCB functional areas.  Reimbursement in both Public and Private sectors through multiple initiatives in main countries. 

Development of the launch core strategy for the products. Management of products performance, marketplace, competitor activities, achieving Market Share growth of 16% of mature products. Drive the execution of commercial tactics. 

PFIZER LABORATORIES LTD. 

Out/2012 - Sep/2014 

Position: Business Unit Head - Rare Diseases  

Responsible for Rare Diseases Business Unit Brazil, reporting to Pfizer NY. Sales Force and Marketing Team leadership. 

Responsible for shaping the ecosystem aiming public polices implementation and prioritization by the MoH with the support of other strategic stakeholders such as Patient Support Groups, Medical Societies and the Legislators.

Management of 7 High Cost, High Complexity products for Hemophilia, Rare Diseases and Transplantation.  Development of marketing strategies and sales activities related to these products, including budget management, P & L, financial routines, Long Range Forecast, Five Year Plan. 

Responsible for maximizing sales and profitability of the business unit   by managing and implementing different strategies for all products. Execution of marketing plans for the business unit products in order to achieve the commercial, financial and investment goals defined.  

Concrete BU sales results: 106 % of budget 2013 X 2014 (above the results of the company).  Significant growth of 57 % in units with high cost product without market access. Product standartization in Public Hospitals with self managed budget. 

Pfizer’s Workshop Lead/ Facilitator: “YOUR GUIDE TO NEW ASSET LAUNCH SUCCESS – LEADING A NEW ASSET LAUNCH”. Being responsible for training marketing teams and product managers in Latin America ( Cartagena, Panamá and Buenos Aires) and APAC (Hong Kong).

Long term vision, maximizing business opportunities, managing the lifecycle of products and offering alternatives that enable to extend its life cycle. 

Evaluation of the suitability of global and regional strategies for local implementation. 

Responsible for maintaining relationships with key steakholders: opinion leaders, patient associations, Medical Societies and payers, participating in major events and congresses. 

Monitoring of government strategies and initiatives, macro - economic and market trends, making adjustments to the strategic plan set. 

LEC – Compliance & Ethics in the Pharmaceutical Sector – online (2024) - INSEAD – Building Strategic Partnerships (2021) - MBA in Marketing Management -   FGV Fundação Getulio Vargas - (2014), PEC Product Management at FGV (2012) ,Law Degree (1995) from UNIP and several development courses .