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  • Analista De Field Marketing - Distrito Federal - Red Bull

    Red Bull
    Red Bull Distrito Federal

    há 3 semanas

    Default job background
    Descrição

    Desenvolva estratégias de marca, implemente e compreenda a estratégia nacional e global de marketing.
    Aumente o desenvolvimento da marca para o consumidor e construa o programa nacional de esportes, cultura e coleta de consumidores na região.
    Estratégias:

    Desenvolva o plano de marketing anual e garantir o alcance das campanhas da marca. Assegure a produção e implementação de eventos de diversas modalidades. Garanta eficiência no plano para os embaixadores da marca nas universidades e o desenvolvimento individual das pessoas do seu time.

    Responsabilidades

    • Expandir e garantir o desenvolvimento positivo da marca
    • Comunicar claramente com o consumidor garantindo que os valores da marca e a cultura Red Bull estejam presentes nessa comunicação
    • Assegurar que os guidelines globais de marca sejam respeitados e que todo o time regional esteja ciente dessas informações nas ações, eventos, campanhas e ativações
    • Desenvolver o Plano de Marketing Anual
    • Assegurar a compreensão de todas as informações vindas de Sales e Brand e formular um plano anual de mercado utilizando criatividade e inovação e utilizando como base as plataformas de esportes, cultura e coleta de consumidores para alcançar o crescimento da marca e do produto na região
    • Gerenciar equipe
    • Implementar plano no campo
    • Pré-produzir e executar os eventos, ativações e ações da marca no campo
    • Acompanhar e orientar o time de campo de marketing em suas ações, ativações e eventos
    • Estabelecer uma boa relação, positiva e duradoura com todos os stakeholders, atletas e parceiros da sua região
    • Orientar e conduzir a inteligência na sua região junto ao time de vendas e marketing afim de ser mais eficiente na implementação do plano de longo prazo
    • Garantir o desenvolvimento do plano de Coleta de Consumidores com estudantes dentro das Universidades

    Habilidades:

    • Experiência anterior na área de Marketing / Trade / Eventos, preferencialmente na indústria de bens de consumo
    • Visão analítica
    • Pensamentos estratégico
    • Gestão de equipe
    • Produção de eventos
    • Controle de orçamento
    • Senso de liderança
    • Interesse e abertura para diferentes modalidades esportivas e culturais
    • Perfil comunicador, criativo e inovador
    • CNH tipo B obrigatório
    • Inglês intermediário (desejável)
    • Disponibilidade para viajar 20-30%

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