Amazon AWS Services Brazil Ltd A

Head of Enterprise Marketing, LATAM (BB-BCB44)

Encontrado em: Fidanto BR

Descrição:
Minimum 10 years of experience in a high-tech B2B sales-facing marketing role such as field marketing or partner marketing Minimum 3 years of enterprise marketing experience Bachelor s degree, MBA a plus Fluency in English, Portuguese and Spanish Excellent writing and analytical skillsAmazon Web Services is seeking a talented, self-directed senior field marketer to lead our Enterprise marketing strategy in Latin America. This is a unique opportunity to play a key role in developing an important market segment within an exciting, fast growing business. The Field Marketing Manager, Enterprise is responsible for defining and executing the field marketing strategy to drive awareness, signups, and engagement with new and existing Enterprise customers in liaison with Geo field marketing managers. This role is responsible for building massive campaigns and programs needed to target enterprise customers at different phases of their journey with AWS and effectively orchestrate follow up strategies. The goals of this role include educating enterprise customers on AWS, generating quality leads and guaranteeing pipeline generation, building deeper customer relationships, and growing usage of AWS solutions. The right candidate will understand enterprise accounts and the personas within an enterprise, and be able design an engagement strategy that includes multiple touchpoints across marketing programs. The person in this role works collaboratively with field marketing leadership, Digital marketing, sales and partner leadership, business development, and product marketing to design enterprise marketing initiatives, measure and report out on program effectiveness, and use data to make the right pivots in the strategy and plan. The candidate will have a results-driven mindset, creative ideas, and a scrappy, entrepreneurial spirit. Responsibilities Execute AMER and global ENT programs in the LATAM region supplementing regional field marketing plans Own ENT LATAM reporting and updates for MBR content, Monthly Leadership updates for Marketing, etc. Identify and set up mechanisms for gathering market and customer data and insights to inform business direction. Build a Latin America field marketing engagement strategy for the enterprise customer segment that is aligned with the goals of the AWS s marketing, sales and business development teams. Work across marketing, sales and business development to prioritize key personas within the enterprise customer segment and curate compelling content and messaging in partnership with product marketing. Create an enterprise marketing campaign and program strategy that effectively engages and resonates with new and existing enterprise customers. Build scalable, repeatable marketing programs that have broad, but targeted reach. Lead the design and development and execution of compelling digital experiences for enterprise customers, in particular customers that are unfamiliar with AWS. Continually experiment and introduce new approaches to marketing to that engage customers and prospects in innovative ways. Evaluate and optimize iteratively based on business priorities and customer behavior and needs. Track, measure, and analyze the performance of marketing campaigns and report results to sales and marketing leadership. Willingness to travel up to 30 Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https en disability us. A career trajectory that demonstrates increasing levels of responsibility and proven success delivering measurable marketing results Understanding of the cloud landscape Proven ability to analyze complex market and account dynamics and develop a marketing strategy Hands-on experience developing and implementing integrated marketing campaigns Ability to work independently and autonomously Comfortable dealing with a high degree of ambiguity and rapidly changing priorities Ability to demonstrate proven success delivering measurable marketing results Experience finding creative ways to do more with less, and a track record of delivering marketing programs at scale Ability to interact and communicate effectively with senior leadership Proven ability to analyze complex market and account dynamics and develop a marketing strategy Superior oral and written communication skills with an innate attention to detail

calendar_todayhá 4 dias

report

location_on São Paulo, Brasil

work Amazon AWS Services Brazil Ltd

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