Enterprise Operations Ecosystem Recruitment Marketing Specialist, Expert Professional Sao Paulo, Br - São Paulo, Brasil - Ibm

Descrição

Introduction
At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible.

Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, lets talk.

Your Role and Responsibilities Ecosystem Marketing is the face of IBM Marketing to the Business Partners – collectively working with Field Marketing and Channel Sales bringing the voice of the partner back into IBM.

The Ecosystem Marketer is responsible for knowing the Ecosystem across all GTM motions (build, sell, service), the offerings and the market trends aligned to their coverage area – what's important to whom and why and how IBM and the Partners together can uniquely drive the IBM business.

This geography-focused role serves as the face of marketing & communications to Business Partners.

As a Recruitment Partner Marketing Specialist, Expert, you are responsible for the end-to-end marketing strategy and execution plan targeting new and dormant business partners.

Specific responsibilities include:

• Know The Partners: The Ecosystem Marketer's value lies in knowing the partner, the customer, and market. Through working with IBM Channel Sales and their own partner interactions, Ecosystem Marketing engages with partners to drive demand for IBM Solutions, grow IBM mindshare within the ecosystem, and bring the feedback from the ecosystems back to IBM.
• Know The IBM Solutions: All Ecosystem Marketers must know the IBM products and solutions aligned to their coverage area in order to drive a gotomarket strategy with the Ecosystem. This means understanding all the IBM Sales Plays and if they support a Business Unit, a deeper understanding of the relevant Technology Plays Market to Partners: Design and execute programs and campaigns to both attract new business partners and progress them through signing a contract with IBM to activating newly recruiting BPs to their first dollar through bestinclass demand gen campaigns Leverage knowledge of multiple tactics and marketing and communication activities in your plans, including, live or virtual events, brand recognition, social media marketing, digital and email lead generation activities, and channel/partner marketing
• Brief, enable, and collaborate with Sales and our Distributors Measure, analyze, and report on the impact of recruitment marketing programs against KPIs – including but not limited to # of BPs registered for Partner Plus, # of partners contracted with IBM, # of Partners driving revenue We offer a dynamic blend of personal flexibility and a thriving inoffice environment. This role requires three days of inoffice presence per week, with two days for remote work.
• Todas as nossas vagas são elegiveis para pessoas com deficiências ou reabilitadas do INSS IBMReferred_LATAM Required Technical and Professional Expertise
• Marketing campaign design and execution
• Experience managing a marketing budget
• Experience with marketing automation tools, like Marketo
• Experience with analytics tools, like Tableau
• Working knowledge of salesforce CRM ideal
• Fluency in English
  Add resume in English Preferred Technical and Professional Expertise
• Experience in relevant markets creating and implementing successful marketing and/or communications plans, leveraging a range of tactics and technologies within budget, and on time
• Ability to work with cross-functional and multicultural teams
• Ability to align to set goals and objectives, while being able to quickly pivot based om business needs
• Understanding of technology products, sales cycles, and solution positioning
• Ability to leverage data to make market-aligned decisions to support go-to-market execution
• Ability to craft clear briefs/communication to key stakeholders

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