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    • E-Commerce Manager - São Paulo - Ferrero International S.A.

    Ferrero International S.A.
    Ferrero International S.A. São Paulo

    há 1 semana

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    Descrição

    Key Responsibilities

    Create and propose e-commerce strategies and annual plans for clients.

    Manage, align, and implement OMNI channel calendars and actions to achieve volume and financial targets.

    Maintain a deep understanding of the group's content and digital marketing guidelines.

    Develop commercial strategies and action plans for the E-commerce Channel, identifying market opportunities and leading investment plan development.

    Accountabilities

    • Define volume planning (BDG, SAF, PS) for the channel based on the group's strategy and channel plan.
    • Lead the creation, alignment, and approval of commercial policies for different Ecomm channel formats.
    • Integrate management of the e-commerce channel's P&L, including Pure Players, Omnichannel, and B2B clients.

    Leadership Roles

    • Develop and implement OMNI channel strategies and action calendars, ensuring alignment with Direct and Indirect Sales areas.
    • Implement e-Media strategies for Ecommerce, optimizing Google search platform visibility through SEO and Google Ads execution.
    • Lead channel development projects and digitalization processes, such as E-portfolio actions and B2B Retail projects.

    Collaboration and Communication

    Serve as a liaison between the e-Commerce team and local departments, SBD, and Area Marketings on management, commercial strategies, and performance matters.

    Qualifications

    Bachelor's Degree in relevant field.

    Prior experience in managing exclusive e-commerce clients (Pure Players, Last Milers, Quick Commerce), focusing on sustainable development aligned with group guidelines.

    Desirable: Postgraduate, MBA, or other advanced degrees.

    Essential skills:

    • P&L Management
    • Business Management
    • Strategic commercial planning
    • Analytical skills
    • Negotiation
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