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Content Coordinator - Rio de Janeiro, Brasil - buscojobs Brasil
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Descrição
Experiência com estratégia e planos táticos de conteúdo para marcas; Formação em Publicidade, Jornalismo, Comunicação e/ou áreas correlatasDiferenciais:
Experiência com ferramentas de social listening e influenciadores como: Tagger, Social Bakers, Stilingue, Air Influencer etc.; Ter participado de projetos com influenciadores no TikTok;Inglês intermediário.
Criar e desenvolver planos de conteúdo e MKT de influência a partir dos objetivos da marca;Produzir planos táticos de conteúdo e guides criativos para co-criação com influenciadores;Auxiliar na coordenação da execução dos conteúdos pelos influenciadores;Executar e/ou apoiar a curadoria dos mais diversos segmentos de influenciadores, desde micro influenciadores até grandes celebridades de acordo com critérios qualitativos e quantitativos pré estabelecidos;Ser heavy user das principais redes sociais (Instagram, Facebook, Twitter, Youtube e TikTok);Se manter atualizada(o) sobre o universo do marketing de influência, tendências do mercado e comportamento das comunidades.
Compartilhar informações com o grupo de trabalho;Ter interesse no universo da influência como um todo, mas principalmente nos segmentos de beleza e personal care.