Marketing Analytics Manager Rio de Janeiro, Brazil - Tbwa Chiat/Day Inc

    Tbwa Chiat/Day Inc
    Tbwa Chiat/Day Inc Rio de Janeiro

    há 1 semana

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    Descrição

    Marketing Analytics Manager

    We are seeking a highly skilled Marketing Analytics Manager to join our Integrated Marketing team at Carta. As a Marketing Analytics Manager, you will play a critical role in measuring performance and ensuring optimal application of marketing investment.

    About the Role

    • Leverage data to empower decision making by collecting, analyzing, and reporting on key funnel metrics, conversion rates, and other performance indicators across marketing plays, campaigns, and activities.
    • Partner with stakeholders in marketing, sales, operations, and strategy to manage data requests and synthesize, refine, and report on performance objectives.
    • Tell compelling stories through data using visualization tools to communicate insights simply and effectively to various stakeholders, fostering trust and collaboration.
    • Drive adoption of data products by evangelizing and promoting them to enhance their utility across the organization.

    About You

    • A rigorous approach to mastering complexity is essential, while maintaining empathy and flexibility to address unforeseen needs in a dynamic environment.
    • Strategic and analytical thinking, and ability to connect projections and outcomes to business priorities.
    • Strong communication and ability to craft analysis into crisp deliverables.
    • Experience driving projects that had measurable impact on revenue and performance.

    Requirements

    • 5-7+ years of experience in Data Science or related fields recommended.
    • Familiarity with marketing automation and attribution tools (Marketo Measure, Bizible, Salesforce).
    • Proficient in SQL and/or Python.
    • Experience using data visualization tools to craft narratives (e.g. Looker, Tableau, etc.).
    • BA required.

    About Carta

    Carta is a leading provider of purpose-built software that transforms traditional accounting into a powerful growth engine. Our world-class fund administration platform supports nearly 7,000 funds and SPVs, representing nearly $130B in assets under management in venture capital and private equity.

    Carta is committed to providing a positive interview experience for every candidate and is an equal opportunity employer. We believe in creating infrastructure that accelerates innovation and empowers more ownership.

    Estimated Salary: $120,000 - $180,000 per year

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