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- Structure RGM agenda from the ground, with deep understanding of all levers (Pricing, Promo, Mix, Portfolio).
- Lead Pricing and Commercial policy structure review and their pillars (Channels, Regions, Brands, Sizes).
- Partner with Commercial Finance for deal optimization such as Volume-on-Deal, commercial incentives,...
- Responsible to lead and develop the future of promo strategy for all Kraft-Heinz brands, considering a holistic approach (Channel Shopper mission, Regional nuances, Future PPAs, Retailer and Future Packs, Mechanics, ROI and P4P).
- Lead and develop the commercial budget planning process with various partners to ensure proper allocation in alignment with commercial strategy and deliver company margin targets.
- Lead the Promotional Analytics and Insights agenda to extract insights to action.
- Support commercial agenda and transformation.
- Embed RGM agenda in company's main processes (e.g.: IBP, AOP)
- Ensure alignment with KHC global RGM strategy, leverage company's existing tools and processes.
- Support RGM team development and RGM concepts training for entire company (e.g.: Sales, Commercial Finance, Trade Mkt, etc).
- Finance peers to forecast cost pressures.
- Marketing peers to model brand power.
- Analytics peers to model elasticities.
- Sales peers to understand constrains and opps.
- Develop methodologies, review processes and influence to review investments, leading to improved fund management both for Promotions and Trade.
- Apply consumer and shopper data to influence right pack, size, price point for each region and channel.
- Partner with Category Finance to leverage Brands portfolio management, with R&D to enable right portfolio development and with Trade/Sales for flawless implementation.
- Robust experience in RGM process, capabilities and tools.
- Robust financial knowledge.
- Experience on structuring area, team and processes from the ground – lead agenda.
- Language: Advanced English.
- Nice to have: previous experience in Consumer Goods segment.
rgm sr manager - Eldorado, Brasil - The Kraft Heinz Company
Descrição
Description
Objective:
Key Activities:
Skills (Experiences / Education):
#LI-Hybrid
Location(s)
São Paulo - Eldorado