Media Buyer

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Senior Media Buyer – Home Renovation / Roofing (Video-First) · Location · Remote · Full-time · About Us · We're a lean, A1 performance marketing team serving 30+ roofing contractors across the U.S., and we're scaling aggressively to 100+ clients. · No bloated layers. No politics. ...

Descrição do trabalho

Senior Media Buyer – Home Renovation / Roofing (Video-First)

Location

Remote

Full-time

About Us

We're a lean, A1 performance marketing team serving 30+ roofing contractors across the U.S., and we're scaling aggressively to 100+ clients.

No bloated layers. No politics. No babysitting.

We specialize in video-driven paid media systems that generate booked appointments and signed jobs for roofing and home renovation businesses. If you don't understand contractors, sales cycles, and how to turn ads into revenue — this is not the role for you.

If you
do
— you'll have autonomy, trust, and real impact.

The Role (Read Carefully)

We're hiring a Senior Media Buyer who can own campaign execution end-to-end for roofing and home renovation clients.

This is not a "strategy-only" role.

This is not a "just launch ads and wait" role.

You will:

Set up
Launch
Optimize
Scale

Video-first paid media systems across TOF / MOF / BOF.

You must understand how contractors think, how homeowners buy, and how to turn attention into booked jobs.

Core Responsibilities

Campaign Setup & Launch
Build and launch Meta (Facebook/Instagram) video campaigns for roofing & home renovation clients
Structure accounts cleanly (TOF / MOF / BOF separation)
Implement proper tracking, events, and reporting
QA everything before launch — no sloppy work
Funnel Ownership (TOF → MOF → BOF)

You must know how to:

Run TOF video ads for awareness and demand creation
Build MOF retargeting (video views, engagement, site traffic)
Execute BOF conversion campaigns (lead forms, landing pages, booked calls)
Diagnose where funnels break and fix them fast
Video Ad Performance Optimization
Analyze hooks, angles, creatives, and messaging
Kill losers fast, scale winners responsibly
Give clear feedback on what video content is needed to improve results
Understand what works specifically in roofing & home renovation
Client Readiness & Professional Conduct
You don't talk like a marketer — you talk like a business operator
Campaign updates are clear, calm, and confident
You understand contractor economics (job size, close rates, seasonality)
You protect the agency's reputation at all times

Required Experience (Non-Negotiable)

You must have:

3+ years managing paid social campaigns
Direct experience in home renovation or roofing marketing
Proven results using video ads (Meta primarily)
Experience running full-funnel paid media systems
Strong understanding of lead quality, not just CPL
Ability to work independently without hand-holding

If you've never marketed roofing, remodeling, windows, HVAC, solar, or similar trades — don't apply.

Who You Are

Tactical, fast, and detail-oriented
Calm under pressure
Takes ownership and responsibility
Doesn't make excuses — fixes problems
Understands that performance > opinions
Wants to grow with a team scaling hard

This Role Is NOT For You If:

You need constant direction
You blame platforms instead of fixing campaigns
You don't understand contractors or local service businesses
You want a "chill" role instead of a high-performance one

Compensation

Competitive base pay (based on experience)
Performance-based growth opportunities
Long-term role as we scale to 100+ clients
High performers will be rewarded. Period.