- Develop and execute marketing communication plans and campaigns (across various platforms) aligned with the overall brand strategy and business objectives.
- Manage and execute new product launch communication strategies, including press releases, media outreach, influencer marketing and events.
- Manage and maintain our digital presence, including social media and websites.
- Manage and oversee the creation of high-quality marketing content and materials, including press releases, social media content and website copy.
- Collaborate closely with cross-functional teams, including global marketing, product marketing, channel marketing and sales, to ensure brand consistency and campaign effectiveness.
- Collaborate with agencies and vendors to ensure high-quality deliverables and timely execution of marketing initiatives.
- Assist with event planning and execution, promoting our brand and products.
- Manage and track A&P budget to ensure efficient spending and ROI.
- Bachelor's degree in Marketing, Communications, or a related field.
- Experience in marketing communications.
- Proven experience in developing and executing integrated marketing campaigns.
- Excellent written and verbal communication skills with the ability to craft compelling messaging.
- Fluent in English is MANDATORY.
- Experience with digital marketing including email, social media, and website content management.
- Ability to work independently and manage multiple projects simultaneously.
- Creative mindset with the ability to think outside the box and bring new ideas to the table.
Marketing Communications Specialist - São Paulo, Brasil - Signify
Descrição
Job Title
Marketing Communications Specialist (São Paulo/SP)Job Description
We're looking for a Marketing Communications Specialist to join our Consumer team in São Paulo/SP.
Working for Signify means being creative and adaptive. Our culture of continuous learning and commitment to diversity and inclusion creates an environment that allows you to build your skills and career. Together, we're transforming our industry.
As the world leader in lighting, we're constantly ahead of the curve. Through our leadership in connected lighting and the Internet of Things, we're breaking new grounds in data analytics, AI, and smart homes, offices, cities and more
Signify is one of the few companies in the world to achieve carbon neutrality and our next sustainability goals are even bolder: doubling our positive impact on the environment and society by 2025.
As a Marcom Specialist, you will be responsible for overseeing the marketing communication activities for our global iconic brands, Philips, Philips Hue, and WiZ, across various consumer touchpoints in Brazil. You will be at the forefront of driving brand awareness and product adoption for some of our most innovative and exciting consumer products. You will have the opportunity to work with a talented and diverse team, and to contribute to a greater cause of creating a brighter and more sustainable world.
We're on the lookout for forward-thinking innovators with a passion for sustainability. If you match this description, get in touch
What you'll do
Your qualifications
What you'll get in return...
We're offering multiple opportunities for career development, like mentoring, coaching and stretch assignments, with strong international exposure for dynamic profiles. Learning is fundamental to our culture. Through continuous learning, we are transforming the industry. You have the chance to learn every day, acquire new skills and perspectives through customized online programs, and on-the-job experiences.
See through the eyes of our employees
Who we are?
Signify is the world leader in lighting. We provide professional customers and consumers with quality, energy-efficient LED lighting. And our lights, when connected, bring data to devices, apps and people – redefining what light can do and how you use it. Today, our innovations, such as LiFi – internet connectivity through light – and UV-C, solar and horticultural lighting, contribute to a safer, smarter, more sustainable world.
We're operating in 74 countries with 32,000 people worldwide.
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