marketing manager - São Paulo, Brasil - Richemont
Descrição
MAIN PURPOSE
Marketing Manager will play a key role, developing brand awareness and securing national press and clients both B2C & B2B. Organize & manage integrated content implementation for all relevant communications channels (e.g. print, digital, social, publications & CRM). Deployment & management of global advertising campaigns across all channels, project management and coordination of Media agency & external partners. Rollout of global campaigns & brand-led initiatives in the market. Analysis and optimization of global content development & production process. Cross-functional alignment with internal interfaces such as eCom, Media, CRM, VM and product categories. Alignment on local requests & the proper implementation of the marketing strategy of the company in the region of its operation, ensuring an effectiveness of the results of the sales channel.
KEY RESPONSIBILITIES
• Marketing-strategy
o Developing a concept for the national marketing strategy
o Executing the national marketing plan with special focus on product launch / support plans
o Planning and executing national events (launch-events; arts and culture)
o Focus on Retail-Business, w/o neglecting Wholesale and Corporate Gift
o Permanently monitoring sales performance in RT, WHS and CG and deriving corrective actions if need be (specifically when significant deviations between budget and actual should occur)
o Managing special contribution projects: Defining extra marketing activities financially supported by HQ
• Media
o Defining media-targets and deriving the media briefing
o Identifying and selecting appropriate media in collaboration with Agency (both "classical" and "social" media) to achieve maximum results within the given budget frame
• PR-activities
o Conducting PR-activities that fit the overall strategy of Montblanc
o Permanently (positively) influencing journalists and other opinion-leaders (contacting and visiting editorial staff, organising press conferences, doing factory tours with journalists and very important customers like the "Royals")
o Managing the PR agency: Briefing, permanently controlling costs and foremost results (main KPI: media value achieved)
• Visual Merchandising, Visibility
o Implementing all national visual merchandising activities in collaboration with internal and external staff
o Planning and ordering of POS material to safeguard best possible equipment of all POS and at the same time minimal stock level
• Retail Marketing
o Closely collaborating with Retail Management - specifically in defining the marketing plans for single boutiques
o Implementing of Retail-Marketing activities together with Retail-Management and corresponding teams
o Responsible for permanent improvement of the data quality in the Customer Data Base
o Executing of central and local CRM-activities (mailings, events, rule-based communication etc.) in close consultation with HQ marketing
• Wholesale Marketing
o Defining and executing the Wholesale-Marketing-plan
o Permanently in touch with trade partners (jewellers, traditional trade)
o Maintaining customer fact sheets in the system (SAP-BW)
• Budget Control
o Planning and permanently controlling the overall ASP budget (mandatory: usage of commitment controlling tool in SAP)
o Ensuring maximum efficiency: Making best possible use of available A&P funds
o Providing statistics about A&P and its split (into disciplines like media, PR. POS etc. and into distribution-channels)
• General Management tasks
o Managing all external suppliers to the Marketing Departent (agencies, printers, letter-shops and alike)
o Communicating to Marketing Director Western Hemisphere in Hamburg HQ: Permanent exchange of informations, getting necessary approvals in time
o Checking/fixing marketing-relevant legal issues in collaboration with legal department of Richemont
o Managing the Marketing-Inventory (e.g, product samples)
o Preparing the Marketing-Part of regular EXCO presentations
The preceding Key Responsibilities statements are intended to describe the general nature and level of work performed by the people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties and skills required of personnel assigned to this position.
Education:
MBA – Master (desirable)
Graduation Degree in Marketing
Required experience:
5 years of experience in Managing Positions
10 years of experience in Marketing
Technical skills / abilities:
Advanced Computer Skills (office)
Fluent Portuguese & English (mandatory)
Team building & management