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    Paid Social Media Manager - Brazil, Brasil - Granite Digital

    Granite Digital
    Granite Digital Brazil, Brasil

    há 3 semanas

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    Descrição
    :

    The Paid Social Media Manager is the key support resource for the creative team in managing paid promotional efforts through social media.


    The Manager will work with respective teams to develop strategy for paid social promotion and will be responsible for setting up, optimising and reporting on social campaigns.


    Requirements:
    Has solid knowledge of the brands, category, channels & processes;Deep understanding of social media platforms such as Facebook, Twitter, Linkedin, Pinterest, TikTok;Maintains understanding of new and evolving product offerings;Monitors the latest trends in social media, including advertising formats, channels and technologies in order to improve campaign performance and provide recommendations on how clients can best leverage new tools and services;Understanding of analytics tools (such as Google Analytics and Adobe SiteCatalyst);Collaborates with internal brand partners to influence clients' social media goals and client deliverables;Keeps internal team apprised of status on all campaigns by issuing timely and accurate documentation and correspondence:
    Provides progress reports to team leads as needed;Provides ongoing feedback and evaluation of campaign performance and activity;Researches target audience interests/activities on social media to develop targeting strategyDevelops ads (as appropriate) and consults with agency partners when content for promotion is developed by a third party;Develops campaign structure and sets-up campaigns within social platforms;Compiles data across several social media platforms and create weekly/monthly reports, including key metrics and analysis for insights, optimizations and future strategy developmentIdentifies and implement optimizations;Diligently and flawlessly executes on assigned area of project;Stays abreast of changes and new opportunities in the social media space and proactively communicate key updates to the larger team;Trains and mentor associates on agency best practices

    Desired Skills:

    Adherence to agency procedures (on-time and accurate timesheets, 360 feedback);Proficiency in computer skills used to manage day-to-day workflow (e.g., Microsoft Office Suite);Ability to work in a matrix (multi-supervisory) environment; Ability to multitask, manage one's time, and demonstrate personal organisation and ability to meet deadlines (strong work ethic); Ability to take initial direction, then transition to a more independent work style;Education and Experience;Bachelor's degree required;Solid experience biddable media campaign management;Experience with social media strategy and implementation;Knowledge of search campaign management tools a plus.

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