Integrated Marketing Events Manager - Ituiutaba, Brasil - Genesys

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Integrated Marketing Events Manager page is loaded Integrated Marketing Events Manager Apply locations Chile time type Full time posted on Posted 10 Days Ago job requisition id JR104412 Genesys empowers more than 7,500 organizations in over 100 countries to improve loyalty and business outcomes by creating the best experiences for customers and employees.

Through Genesys Cloud, the #1 AI-powered experience orchestration platform, Genesys delivers the future of CX to organizations of all sizes so they can provide empathetic, personalized experiences at scale.

As the trusted, all-in-one platform born in the cloud, Genesys Cloud accelerates growth for organizations by enabling them to differentiate with the right customer experience at the right time.

We employ more than 6,000 people across the globe who embrace empathy and cultivate collaboration to succeed.

And, while we offer great benefits and perks like larger tech companies, our employees have the independence to make a larger impact on the company and take ownership of their work.

Join the team and create the future of customer experience together.

Integrated Marketing Events Manager Genesys is looking for a strategic data driven, results-oriented and highly motivated, pipeline focused Integrated Marketing Events Manager based in Brazil (or Chile) to support our growing region with flexible and growth mindset with a test, learn, innovative and iterate approach, always willing to learn, experiment and value progress.

The Integrated Events manager shall be a high performer, with a sense of urgency and constantly striving to deliver results by executing events with a 360-degree scope.

It is also important to have fun, understanding and solving root causes of problems and then innovate and use creativity to experiment on new ideas and tactics.

You will be responsible for designing, implementing, optimizing, supporting, and monitoring the Regional Events Marketing plan for each program you will need to orchestrate and execute different event tactics ranging from in person and digital events.

Focus on flawless execution is important as this will ensure the generation of pipeline from the activities.

You will need to act as project manager aligning and orchestrating cross functional marketing areas, agencies, and internal teams to ensure all tactics get executed in a timely manner and in good quality.

This position will report to the Regional Events Lead and will work and collaborate effectively with a remote regional team, in collaboration with its Corporate and Regional peers, Digital Managers and Partner Marketing to integrate all initiatives with a strategic mindset, building programs that scale to ensure lead / opportunities / pipeline pace is on target working with Sub Region Sales teams to maintain a constant flow of Pipeline and Bookings Generation.

In this role, you will be able to mix your creativity and passion for events, apply your strategic thinking into actionable marketing tactics to accelerate our leads taking them to a full end to end journey.

You will be responsible for developing 360 event strategies and tactics to surpass monthly targets and goals, evolve our audience mix, raise conversion rates, lower CPLs, improve MQLs, and increase Opportunities and Pipeline generation among other KPIs.

You should have a strong understanding of B2B pipeline creation marketing tactics as well as deep understanding of engaging both IT & Line of Business audiences across enterprise and commercial segments.

You proudly identify as a marketer but understand and foster the critical relationship we have with sales.

You will be responsible for optimizing the local events budget across all Channels, suppliers and administrative tasks that might derive from it.

You bring a data driven mindset when making decisions on tactics to be implemented.

Qualifications and Requirements:

This is a Cross functional role: You are the glue that holds revenue generating programs together by co-planning, communicating plans and aligning actions across areas.

You'll be responsible for effectively landing our global and regional campaigns in region translated into events, optimized for market specific nuances and tactics across digital, partner, and field marketing programs.

Data driven mindset required:
Strong focus in conversion optimization, data analysis and reaching company goals. You have solid experience in full-cycle events. Experience with supporting both direct sales and channel sales teams.

You are passionate about data, analytics, A/B testing, and digging for insights, and can present your findings in concise, digestible forms.

Customer centric heart


Business Centric head:
Experience in content management desired.

You are obsessed with creative performance:
strong headlines, engaging post texts and figuring out which designs drive optimal performance. Design and creative skills are nice to have.

Experience managing 1:
few and 1:many digital and in person events, aligning dynamics, topics and objectives across areas.

Digital brain:

strong experience in digital marketing or IT & Tech business consulting in delivering, accelerating, and expanding leads, opportunities and pipeline for sales through related digital marketing tactics on B2B accounts.

LATAM IT market knowledge desired. Knowledge in working/syncing with in Paid Media/Paid Social Teams (LinkedIn, Content Syndication. Working with Email Marketing and Marketing Automation campaigns design and execution experience required.

Budget Stewardship:
Mindful budget stewardship and follow up required.

You are detail-oriented and organized, and able to meet deadlines and manage budgets, you own and obsess over maintaining an efficient investment.

Bachelor's degree in marketing preferred with a proven record of field marketing or event marketing. Portuguese fluency is required, Intermediate English is desired, and Spanish is a plus.

Team player, test and learn approach has fun finding ways to make things happen and keeps themselves and the team motivated in a high pressure but fun culture environment.

A willingness to try new things & a desire to be creative and innovative.

6+ year experience in Field Marketing / Events Marketing and IT & Tech business in delivering, accelerating, and expanding leads, opportunities, and pipeline for sales through related event tactics on B2B accounts.

Brazil market experience is as a must and Mexico market experience will be a plus. LATAM Tech market knowledge required. Experience with supporting both direct sales and channel sales teams. Bachelor's degree in marketing, communication, digital marketing or related fields, MBA Specialization or Post graduation will be a plus. Portuguese fluency is required, Intermediate English is desired, and Spanish is a plus. Ability to manage several marketing Events simultaneously. 3+ years' experience on Salesforce, Tableau, Power BI, Data Studio for data extraction and reporting. Agency and budget management Experience is required to manage and negotiate SOW and Event Execution. Partner Marketing Experience is also desired as this role is a Marketing/Partner Marketing cross-functional role. Strong problem-solving skills. Strong stakeholder management. Exceptional communication and project management skills. Travel time is approximately 40% (Brazil and LATAM).
This is a hybrid-role.
If a Genesys employee referred you, please use the link they sent you to apply.

About Genesys:
Every year, Genesys orchestrates billions of remarkable customer experiences for organizations in more than 100 countries.

Through the power of our cloud, digital and AI technologies, organizations can realize Experience as a Service our vision for empathetic customer experiences at scale.

With Genesys, organizations have the power to deliver proactive, predictive, and hyper personalized experiences to deepen their customer connection across every marketing, sales, and service moment on any channel, while also improving employee productivity and engagement.

By transforming back-office technology to a modern revenue velocity engine Genesys enables true intimacy at scale to foster customer trust and loyalty.

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Genesys is an equal opportunity employer committed to equity in the workplace.

We evaluate qualified applicants without regard to race, color, age, religion, sex, sexual orientation, gender identity or expression, marital status, domestic partner status, national origin, genetics, disability, military and veteran status, and other protected characteristics.

Please note that recruiters will never ask for sensitive personal or financial information during the application phase.

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Employee Referral If a Genesys employee referred you, please use the link they sent you to apply.

About Genesys Genesys empowers more than 7,500 organizations in over 100 countries to improve loyalty and business outcomes by creating the best experiences for customers and employees.

Through Genesys Cloud, the #1 AI-powered experience orchestration platform, Genesys delivers the future of CX to organizations of all sizes so they can provide empathetic, personalized experience at scale.

As the trusted, all-in-one platform born in the cloud, Genesys Cloud accelerates growth for organizations by enabling them to differentiate with the right customer experience at the right time, while driving stronger workforce engagement, efficiency and operational improvements.

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Genesys is an equal opportunity employer committed to diversity in the workplace.

We evaluate qualified applicants without regard to race, color, age, religion, sex, sexual orientation, gender identity or expression, marital status, domestic partner status, national origin, genetics, disability, military and veteran status, and other protected characteristics.

Please note that recruiters will never ask for sensitive personal or financial information during the application phase.