Marketing Senior Analyst - Sao Paulo, Brasil - Ingenico
há 3 semanas
Descrição
Date:
Apr 14, 2023- Company:
- Location: Sao Paulo, BR, CEP 04551
OVERVIEW:
Ingenico is the global leader in payments acceptance solutions.
As the trusted technology partner for merchants, banks, acquirers, ISVs, payment aggregators and fintech customers our world-class terminals, solutions and services enable the global ecosystem of payments acceptance.
With 45 years of experience, innovation is integral to Ingenico's approach and culture, inspiring our large and diverse community of experts who anticipate and help shape the evolution of commerce worldwide.
OBJECTIVE/PURPOSE:
The Marketing Senior Analyst has important contribution to LAR Marketing Team.
His/her focus is to support the implementation of the integrated marketing plan and strategies for defined verticals and countries, including audience segmentation and marketing tactics, and accelerate strategic goals achievements, by building and executing marketing plans.
RESPONSIBILITES
- Implement content strategy for external channels, coordinating with other departments and agencies to guarantee excellent and onetime execution.
- Create and adapt sales enablement segmented materials (written, graphic and audiovisual pieces) considering our customer and partners characteristics, challenges, needs and the Ingenico strategy.
- Implement a process for rolling out these marketing materials across our Sales and Product organisation, ensuring that they are understood and refined according to feedback.
- Optimize websites considering CX, SEO, SEA, landing pages, traffic analyses and editorial calendar.
- Plan and execute events, webinars, including communication, content preparation, vendors management, and closing reports.
- Provide input to ensure events are integrated thoughtfully into brand messaging, campaigns, audiences and usecases.
- Oversee and prepare marketing budgets.
- Drive continuous improvement of Marketing processes, tools and technology.
SKILLS REQUIRED:
- University Degree in Marketing, Communication, Business Administration, or related fields
- Over 5 years professional experience in marketing / communications
- Experience creating written content in Portuguese and English. Superior Portuguese writing skills.
- Strong computer skills with proficiency in Microsoft 365 and excellent graphical skills
- Large experience in planning and executing customers events and developing initiatives to increase engagement and retention of community members.
- Strong knowledge of B2B marketing in technology industry
- Experience in the management of complex, remote, multistakeholder projects and achieving goals, on time and to budget.
- Capacity to prioritize competing demands; excellent time management and organizational skills are a must.
- Imagination, creativity, accuracy and attention to detail
LANGUAGES:
- Fluency in English and Portuguese
- Spanish advanced
SOFT SKILLS
- Demonstrable ability to drive forward work on own initiative and a strong sense of project ownership.
- Diplomatic style to drive collaboration in a multistakeholder environment.
- Demonstrable ability to motivate and enthuse others.
- Collaborative mindset, willingness to share and contribute your experience, and positive cando attitude with the team and organization.
- Wellorganized with a customeroriented approach
- Familiarity and interest with social media, current events, and/or technology in the local market.
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