Manager Marketing Analytics - Betim, Brasil - Stellantis

Stellantis

Empresa verificada

Betim, Brasil

há 2 semanas

Postado por:

Ana Silva

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Descrição

Descrição:

Your Mission
***- The Global Analytics & Data Products Team is building a best-in-class team in support of Stellantis' new Software Group. Reporting to the VP, Business Analytics & Econometrics you will handle perfecting the end-to-end marketing funnel for the group's brands across digital and direct channels. Your mission is to work alongside our Business Management and Marketing partners to bring science to the development of the vision, strategy, and optimization of the campaign roadmap.

Responsibilities of the Role:

Establish a healthy reporting ecosystem in partnership with our VP of Marketing and regional business leads.
Partner with global and regional teams to develop hyperlocalized global programs and channels strategies.
Optimize the collection of data from diverse sources in partnership with adagency, Data Engineering, and IT
Collect and build visibility into user behavior to make recommendations for audience and messaging enhancement
Collaborate with Marketing team members to continuously improve effectiveness and efficiency via AB testing.
Collaborate with Brand Marketing and IT to perfect and future proof our CRM and digital platforms.

Requisitos:

Top Performers will be able to demonstrate:

Measurable consumer engagement impact through analysis, retrospective analysis or products built.
Measurable revenue impact through research and retrospective analysis
Measurable consumer experience impact through analysis, retrospective analysis or products built.
Qualitative and quantitative deductions from experimentation that lead to product optimization.
Knowledge of data collection, processing, and storage requirements for marketing.
Ability to create thoughtful attribution logic and develop mechanisms to measure marketing attribution seamlessly.
A bidirectional "data translator" who knows how to tell a story with data.
Versed at discussing and defining requirements with IT based on business inputs.
Commitment to upholding data privacy and data management best practices.
Be able to work under mínimal guidance while excelling in a collaborative team environment.
Experience working with external data partners and agencies.

Qualifications

Solid years of experience in digital, direct, and marketing campaign analysis
Bachelor's degree or higher
Expert technical skills, specifically in Salesforce and Google Analytics or other similar tools such as Adobe Analytics
Strong skills in SQL, Python, or other data programming languages
Experience with Power BI or other related visualization tools.
Openmindedness and team spirit are mandatory.
Good storytelling and synthesis skills between science, marketing, and creativity
You show initiative and have good interpersonal skills, passion and humanity first.
Knowledge of JavaScript is a plus.
Passion for software development and the automotive industry is a plus

Benefícios:

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