- Drives the planning of the Omni-channel Marketing activation calendar ensuring consistent and aligned rollout within the Markets
- Strategically steers and guides the brand activation Teams and Tools (Coms, digital, ATL/BTL, Sports Marketing, Events, Catalogues) based on overall SBP, MWB to best activate the consumer
- Steer the MWB/SWB allocation across the country alongside the BUs within Global / Regional guidelines as part of planning process
- Provide input on Key City Attack Plans (if applicable), ensuring consistent execution and delivery against Brand KPIs
- Drives and coordinates excellence in execution through the effective implementation of Global Concept-to-Consumer and Sales Strategy & Excellence tools in activated sales channels across the Market, in line with the Omni-channel activation calendar
- Distribute Global Wholesale Trade Marketing tools to Sales Director and to other Brand Activation leads within the country
- Drives the country Sports Marketing strategy, from identification to asset activation, including budget allocation recommendations
- Aligns with LAM Brand Management on the creation of a Publishing strategy for the country, including Newsrooms and execute the agreed strategy
- Lead CRM efforts across the Market, including database growth and creation of a country-relevant loyalty scheme in conjunction with Global Brand Management
- Drive Brand KPIs and monitor Brand Health via tracking studies
- Brief Global Brand Management regarding any relevant consumer/Market research studies
- Provide input to Global Brand Management related to country priorities where required to improve Brand KPI performance
- Provide a clear vision and direction with relevant objectives and KPIs
- Establish a high-performance culture and drive employee engagement, leading by example
- Provide a suitable performance framework for direct reports by setting SMART performance targets and coaching for continuous improvement
- Identify and develop high-potential talents, to fuel the team's succession plan
- Look for opportunities to provide cross-functional experiences to identified high-potential talents from both, in and outside of the team
- Brand Health KPIS (Brand momentum, Net Promoter Score, Spontaneous purchase intent, etc.)
- Market Share
- Market Sales vs Plan
- Direct Brand Contribution vs Plan
- Budget Management
- D2C traffic and conversion
- Highly specialized level of business acumen
- Extensive depth of theoretical knowledge and organizational practice or expertise across several disciplines
- 12 years experience
- Minimum of 5 years management experience required
- Diversity, Equity, and Inclusion at adidas means championing individual uniqueness and cultivating a culture of belonging in which everyone can create at their best. We embrace diverse backgrounds, experiences, and perspectives and seek to create a workforce that reflects our consumers and communities.
- We officially returned to office in a hybrid work environment, working 3 days in office and 2 days remote.
- Though our teammates hail from all corners of the world, our working language is English.
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Sr Director Marketing - Alphaville, Brasil - adidas
Descrição
At adidas, every day is a chance to flip the script. An invitation to take everything
we know and re-invent it. Do it better. Never settling for good enough.
Every day we get up, invent, adapt, improvise, find new ways to collaborate,
and do the unexpected. We're creators, makers and doers. Helping athletes make a difference, not just in their games, but in their lives and in their world.
It's an obsession.
We've been doing this for more than 65 years. With an unmatched history and tradition of creating iconic products, consumer connections and experiences, we've been defining sport culture since the beginning.
And we're never done.
Come be a part of shaping the future together with us.
Purpose & Overall Relevance for the Organization:
Elaborate and steer the lead country GTM plan for adidas according to LAM guidance.
Drive the business vertically. Ensure positive development of the adidas brand image and make adidas the most attractive brand through brand concepts in key categories to support sustainable and profitable market share growth.
Key Responsibilities:
Key Responsibilities Managerial:
KPIs:
Key Relationships:
Knowledge Skills and Abilities :
Requisite Education and Experience / Minimum Qualifications:
Please note:
Sound good? Click apply and be part of our tomorrow.
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adidas around the world. Find the one with your name on it.
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THROUGH SPORT, WE HAVE THE POWER TO CHANGE LIVES
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