Country Brand Manager Internal Medicine - Sao Paulo, Brasil - Pfizer

Pfizer
Pfizer
Empresa verificada
Sao Paulo, Brasil

há 2 semanas

Ana Silva

Postado por:

Ana Silva

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Descrição
Responsible for developing and implementing the brand commercial strategy for Brand/Portfolio. Key responsibilities will include tactical plan development, implementation, communications, stakeholder management and tracking key performance indicators (KPI's).


RESPONSABILITIES:

  • Strategic planning and tactical execution for the brand/portfolio, including driving the launch and setting the strategic direction of a new asset
  • Tactical plan development, implementation of marketing initiatives and programs together with ongoing evaluation of the brand initiatives
  • Provide country input into overall Global Initiatives (GLOCAL)
- _Tailor regional/global brand strategies to local market needs and define local priorities for business_
- _Define tactical implementation plan to prepare for execution and tailors as appropriate for different market segments, leveraging best practices_

  • Maximize impact of marketing activities through optimal channel mix, including digital channels
- _Drive innovation in a highly dynamic and competitive market by challenging the status quo_
- _Find new models of go to market to check quick-win opportunities for growth_
- _Lead development and implementation of omnichannel strategic and tactical plan, partnering with brand managers and cross functional teams_
- _Develop and implement digital solutions that focus on addressing patient needs and improving patient outcomes with positive impact and return on investment for our business_
- _Embraces Data and Technology to develop strategies of brand plans, engage HCPs and generate insights to integrate patients' perspective/needs_

  • Partner with internal and external stakeholders to provide materials and programs to support patient needs
- _Foster relationships with key influencers, opinion leaders and target customer groups within the disease area_
- _Build and maintain relationships with key external stakeholders such as KOLs and policy makers_
- _Create and maintain a local team culture that challenges the status quo, values collaboration and supports innovation_

  • Develop digital businesses meetings strategy, validate brandspecific messages, design training (w/medical, regulatory), develop awareness campaigns, congresses content (w/ KOLs) in partnership with Medical
  • Maintain a tracking of Key Performance Indicators related to the Brand
- _Accountable for the planning & spending of budgets (revenue/DME)_
- _Oversee country sales and forecasting, including monitoring performance vs KPIs_

  • Develop, track, measure and partner with commercial team for price policies and developing strategies to increase volume & IBT for the portfolio
  • Partner with Global Supply to ensure product, minimize back orders and improve forecast error.

REQUIREMENTS:

Education

  • University degree required (business administration or scientific degree preferred)
  • MBA in the marketing/business area or related area preferred
Languages

  • Ability to communicate in Portuguese and English required (Advanced/Fluent)

Experience:
Previous experience in Digital or Pharmaceutical background preferred

  • Preferred 05 to 10 years prior experience in the Pharmaceutical Industry or Health Market or Hospital
  • Strong personal integrity, and customer focus
  • Previous experience with Digital Initiatives and team's leadership (direct or indirect)
- _Strong ability in process and project management, agile in a fast-paced environment, resourceful and solution oriented_
- _Able to effectively contribute and work on multifunctional teams, working as a lead in agile teams and ability to orchestrates teams to focus on remove barriers to achieve goals_
- _Excellent interpersonal communication, negotiation, and advanced presentation skills_
- _Must be able to adapt, organize, prioritize, and work effectively in a constantly changing field
- based environment_

  • Deep knowledge of Marketing 4.0
  • Digital skills
  • Proven ability to use IT tools and interface effectively with a variety of technical platforms
  • Analytical digital capability and data interpretation


A Pfizer é uma das maiores empresas biofarmacêuticas de inovação do mundo e um dos valores da companhia é Equidade.

Esta é uma oportunidade igualitária para todas as pessoas independentemente da raça, origem, gênero, orientação sexual, idade, presença de deficiência, estado civil, religião ou crença, nos termos da lei.

Valorizamos a diversidade e inclusão, e buscamos um ambiente de trabalho cada vez mais plural, justo e equânime.

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