LARISSA DE ARAÚJO

Results-driven marketing professional with a proven track record of executing and contributing to successful marketing strategies. Experienced in leading marketing teams and driving business growth in the blockchain industry. Skilled in identifying strategic opportunities, delivering digital content, managing social media channels, and representing organizations at industry events. Strong understanding of cryptocurrency trends and terminologies. Committed to promoting brand reputation and contributing to thought leadership. Fluent in English and Spanish.
 

I am an experienced marketing professional with fluency in English and Spanish. I possess a solid background in marketing strategies, leadership, and team management. I have a passion for developing and implementing innovative strategies that drive business growth and strengthen brands.

Throughout my career, I have worked in various sectors including consumer goods, retail, and food and beverages. I have experience in marketing and sales leadership at both national and international levels. I have demonstrated skills in strategic planning, brand management, and leading cross-functional teams, as well as expertise in digital marketing and e-commerce.

I hold certifications in areas such as strategic marketing planning, leadership, digital marketing and e-commerce management, digital marketing, customer relationship management, among others. I also have experience as a volunteer educator.

Currently, I hold the position of Head of Marketing and Sales at Grupo GCA, where I am responsible for leading marketing, branding, and sales. I manage teams across different business units, including consumer goods, fashion, and international trade of food and beverages. I have successfully implemented branding and social media marketing strategies, as well as developed the group's e-commerce platform.

Previously, I worked at Grupo GPA as a Marketing Consultant, overseeing the strategic management of omnichannel marketing for Casas Bahia and Ponto Frio brands. I also gained experience at Hypermarcas S/A, where I served as a Planner, responsible for market analysis and insights creation for commercial planning and market intelligence.

Prior to that, I held the position of Planning Manager at Delphi Automotive, where I managed the marketing and strategic planning department. I was responsible for team management, development of marketing and sales strategies, market analysis, goal setting, and performance indicators definition, among other responsibilities.

Overall, I bring a solid marketing experience, with proven skills in leadership, team management, marketing strategies, and brand development. My experience spans across various sectors, and I demonstrate a track record of success in creating and implementing integrated marketing campaigns.

Especialização/Pós-Graduação em Gestão de Branding; Marketing ou Comunicação