Rafael Pianca

PROFILE

• Consistent experience in the pharmaceutical industry.
• Specialization: Strategic Marketing in international institutions certified by USA and European Union.
• Marketing, Business Intelligence, Business Development and Trade Marketing.
• Strategic Management for launching prescription drugs and OTC products.
• Therapeutic Areas: Gynecology, Urology, Angiology and Endocrinology.
• Consumer Goods (Nutraceuticals: Hair and weight loss, Vitamins and alimentary intolerances)

LANGUAGES
English: Fluent
Portuguese: Native
Spanish: Advanced

SOFTWARE
Excel
PowerPoint
Word
Access
IQVIA / IMS / Close-Up

INTERESTS
Travels
Swimming
Movies
Blues Music
Physics
Cooking
Gardening

SANOFI Brazil - Multinational pharmaceutical company | Sep.16 - Current
Marketing, Product Grouper Manager (L4.1) | Diabetes | Apr.21 - Current
• Repositioned to carry out the Franchise’s turnaround in Retail, whose performance was far from the company’s expectations, by dint of brand positioning, prices, messages, promotional structures, A&P and projects.
• Leading promotional and marketing team with all brand-related initiatives, planning exercises and results across Retail and Non-Retail channels. Acting as Brazil’s focal point for Global Diabetes structure.
• Direct report to BU head / Management of two Product Managers and two marketing analysts.
• Diabetes Portfolio: R$210M_35.0M (Apidra: R$23.0M_€3.8M  / Lantus: R$142M_€23.7M  / Soliqua: R$15M_€2.5M  / Toujeo: R$30M_€5.0M).

ACADEMIC BACKGROUND

International Extension: USA | Cornell University | Course: Marketing Strategy | Conclusion 1stS - 2018
Master: BSP - Business School São Paulo (Brazil) & EOI - Escuela de Organización Industrial (Spain - European Union Certification) | Course: Marketing and Commercial Management | GPA: 9.1 | Conclusion 2012
College: ESPM - Escola Superior de Propaganda e Marketing |Course: Business Administration - Focus on Brand Management | Conclusion 2007
High School: Colégio Bandeirantes | Conclusion 2002