Especialista de Marketing - Lapa, Brasil - Henkel

Henkel

Empresa verificada

Lapa, Brasil

há 2 semanas

Postado por:

Ana Silva

beBee Recruiter

Descrição

At Henkel, you can be a game changer and craft your career. Unleash your entrepreneurial spirit by bringing your ideas to life within a global team.

Our leading brands and technologies, along with our high-performing businesses will provide you with countless opportunities to develop your skills and explore new paths.

Your career at Henkel will contribute to a more sustainable future, while you grow within our vibrant, diverse culture of trust and belonging.

If you're up for challenging the status quo, join our team of pioneers and make your mark on the future with us.

Do you dare to make an impact?

YOUR ROLE:

Steers excellence in implementation of Hair Care Brands on ecommerce channel;
Collaborates with marketing, sales and education teams for planning, budgeting and implementation of sell out activities;
Develops and monitors JBP (join business plan) for major ecomm clients in line with sales strategy;
Collects and analyzes necessary information (price, data gathering, KPIs results and sell out activities) to identify opportunities;
Ensures that the desired product benefits and brand values / equity are properly communicated;
Design Customer Relationship Management (CRM) strategy to drive platform usage, engagement, retention, crosssell and advocacy;
Utilize strong analytical ability to evaluate customer experiences and digital tactics;
Create customized campaigns for ecommerce clients based on media kit, Google Ads, enriched contents, etc. to generate traffic and conversion.

YOUR SKILLS:

Bachelor's degree in Marketing or similar areas;
Marketing & Trade marketing experience;
Digital marketing experience;
Experiencie in Ecommerce;
Knowledge in Google Analytics;
Brand development, building and management skills;
Market analysis and planning skills;
Convincing and influencing innovation strategy for the business;
Creativity skills.;

English

Advanced;

Henkel is an equal opportunity employer. We evaluate qualified applicants without regard to gender, origin, culture, mindset, generation, disability, religion and sexual orientation.

JOB ID:

Contract & Job type:
Full Time, Regular