Marketing Manager - Sao Paulo, Brasil - Brown-Forman
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Imagine working for a company that welcomes you in, inspires you to bring your best self to every opportunity, and encourages you to grow and develop your career in a resilient and fun industry.
Together, we proudly live and work by our values, striving each day to be better and do better as people, as a company, and as members of the communities we call home.
_Come have a seat at our table_.Meaningful Work From Day One
The Jack Daniel ́s Marketing Manager is responsible for the development and implementation of the strategic marketing plan of Jack Daniel ́s Family of Brands, that includes Jack Daniel's Tennessee Whiskey, Jack Daniel ́s Flavors, Gentleman Jack & Super Premium Portfolio, and Jack Daniel's Ready to Drink.
This person must work through effective collaboration with each of his brand managers, the Integrated Marketing Communication team, Insights, Trade Marketing, Commercial and Financial leaders.
The professional must ensure long term thinking through responsible decision making, consistent brand performance and activation program analysis, maximization of key agency partners and new portfolio development.
This role has 3 direct reports.What You Can Expect:
Leadership
- Commercial Brand Management with ownership of the brand's P&L.
- Ensure Brand performance scorecard delivery to determine corrective actions where necessary in conjunction with Sales, Insights and other Marketing counterparts.
- Lead the integration of annual brand plans for the 3 groups of brands.
- Lead the distribution and scalability of JD FoB A&P.
- Develop and manage brand objectives, strategies and promotional programs for JD FoB.
- Lead the briefing, development and approval process for any local creative or global creative adaptations, working with the agency partners and the planning & insights team
- Support the IMC manager to develop Brand Communications Brief, Social media always content, monitoring social media pages and responding to consumers.
- Work with the Insights team to measure and review all relevant research data that relate to brand building activities (both consumer and trade).
- Take a lead role in understanding consumer trends across multiple channels and how this could be applied across the portfolio to drive growth.
Ensure FoB P&L recommending initiatives to drive short-term growth and long-term value.
Champion BF Portfolio Allocation strategy of A&P (+USD 11M) avoiding over and/or underspends.
Lead the development of investment cases
Provide monthly report of A&P spend to MBR ́s
Commercial & Trade
- Lead the integration of JD FoB trade briefing, respecting the processes and dates in place.
- Lead the business analysis to support quarterly conversations with commercial team.
- Collaborates with Sales Managers, teams and distributors to ensure partnership and a common vision for brand development within local markets.
- Coach brand managers for full marketing evaluations and make recommendations for any changes that might benefit the brand.
- Monitor brand performance against sales forecasts. Determine corrective action where necessary in conjunction with sales counterparts.
- Identify opportunities and possible sources of growth looking into multiple internal (example: SalesForce) and external sources of data (example: Nielsen and Product Audit), and competitors' activities.
- Regularly monitor the market place in order to build good knowledge of the on and off trade to identify and evaluate opportunities. Gather information on all aspects of the business in order to learn about the most effective and efficient ways of doing business and the best strategies to apply.
- Be "the face of the brand" to all internal and external stakeholders to ensure alignment
- Facilitate, lead collaboration and take key stakeholders throughout the organization "on the journey" for key programs and strategic initiatives
- Responsible for the development plan (PGP) and defining the work priorities of JDTW marketing analyst.
- Input and control the working hours on the system, avoiding adjustments and warnings.
- Strong diversity and inclusion mindset to lead the journey of team and brand.
What You Bring To The Table:
- Bachelors Degree in Business, Marketing or related area or equivalent experience
- Demonstrable marketing experience in FMCG industry, preferably spirits
- A team player with excellent interpersonal skills, persuasive, and able to build strong working relationships (local and international)
- Strong oral and written communications skills (must be advanced in English) and fluent Portuguese
- Excellent analytical and conceptual skills. Able to transfer learning's into new ideas and strategies
- Excellent leadership skills an
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