Customer Marketing Manager - Sao Paulo, Brasil - Bacardi

Bacardi

Empresa verificada

Sao Paulo, Brasil

há 3 semanas

Postado por:

Ana Silva

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Descrição

Your Opportunity

In this role, you will primarily be based in the Local office where you will be working with multifunctional team colleagues.

However, you will be part of the broader CPA Community across LAC and as such there will be some travel to other markets or to the Regional Headquarters for the purposes of training, inspiration, input and alignment.

About You
In this role you will be accountable to tailor Brazil IAP programs and execute them.

Your ability to manage multiple projects at any given time will be key, as will be your comfort in working seamlessly within the matrix, in particular with the Consumer Marketing, Finance and Commercial teams.

You will build and develop best in class CPA capabilities that will enable us to win in the marketplace
You will influence the development of Channel Strategies that through the Integrated Activity Plan (IAP) process are converted into winning value propositions that drive value growth.
You will lead the development and implementation of a variety of customerfocused materials and programs to ensure we win at Point of Purchase (POP)
You will be responsible for the sellout across channels as well as the commercial Budget

Responsibilities:

With our Consumer at the heart, your key focus will be to:

Drive results & excellence in execution while developing talent and capabilities
Create an implement Building Blocks aligned with the commercial strategy in a profitable and sustainable way
Support delivery of Brazil, year on year growth NSV and NSV/case, GP and GP/case, sellout & DOH by inputting to the Activity Plan (IAP) development
Ensure that the IAP process equips the commercial team, in full with the assets and tools to win in the market place
Build capabilities across the organization to understand and drive profitability by channel enabling customer marketing and commercial teams to effectively allocate resources and maximize ROI
Embed the Picture of Success framework as the way to bring to life our Category and POP visions and defines how we "show up" at the Point of Purchase; deploy the Picture of Success to customer teams; support implementation of Regional / Global PoS initiatives including measurement of impact and value driven by the program
Lead the market merchandising strategy and execution to maximize distribution, turnover and contribute to sales performance KPIS at the POS.
Build a learning organization by creating a "share, steal and reapply" culture that systematically builds a database of CPA best practices
Work with the Commercial and Marketing teams to build capabilities and sustained ways of working
Build a sense of community across the Global, Regional and Country Customer Marketing teams
Set an inspiring vision and align the team behind challenging targets while creating a passion for winning
Create a culture of excellence in execution that recognizes and rewards high performance
Lead a winning team, that ensure all employees have a knowledge of Bacardi company history and culture

Skills and Experience

The Skills & Experience needed to create your legacy

Experience in multiple specialty areas: planning & execution of activations, leveraging new/emerging channels for recruitments, promotions, events, agency management etc.
Commercial or trade marketing experience preferably with a Beverages/ FMCG / alco

- beverage industry. Drinks and Lifestyle Category experience is an advantage

Great commercial acumen and the ability to translate great brand strategies into a tangible commercial advantage with a strong understanding of promotional activity and throughtheline activation
Ability to interpret marketing vision and drive value adding insights to increase market share or drive volumes
Strong analytical & financial skills and budget management experience
Excellent presentation skills with strong interpersonal leadership and team management skills
Ability to communicate at different organization levels

Personal Qualities

Performance: Achieve Country Net Sales Value (NSV) targets vs. budget and NSV per case target ahead of plan. Achieve Sellout targets & DOH by channel
Value share: Deliver target value share growth
IAP scorecard: Deliver IAP targets in all Channels, ensuring customer timelines are met
Strategy: Full participation in the development, delivery, and ownership of the Customer Marketing Strategy
Employee Engagement: Achieve sustained improvement in engagement and enablement

Our culture

We share the passion and entrepreneurial flair of our founder and are guided by our three culture pillars - Fearless, Family and Founders, they inspire our Primos to be the best they can be and drive us forward in all we do.

But what does this mean?

Being Fearless; means adopting an agile mindset, being comfortable trying new things and taking risks. We are empowered to question, challenge and innovate.
Family; We treat each other, and our communit