External Communications Professional - Sao Paulo, Brasil - IBM

IBM

Empresa verificada

Sao Paulo, Brasil

há 2 semanas

Postado por:

Ana Silva

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Descrição

Introduction
At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible.

Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, lets talk.

Your Role and Responsibilities

External Communications Leader - IBM Latin America will work with Communications leaders and teams in the markets and the global team acting as a steward for IBM's brand and reputation and ensuring consistency of messaging across external audiences.

The external communications responsibilities will include adapting content from global campaigns - specially in AI - and also creating original content to impact the different markets in Latin America, by influencing industry editors, journalists, and other opinion makers in Latin America.

This professional acts as a liason to connect the company's corporate strategies and announcements with the local, and national agenda to drive relevance and impact in the countries.

Main Responsibilities:

Coordinate external communications campaigns on AI and other key topics for the business
Lead IBM's external communication strategy. Develop content, narratives and training to key spokepersons
Manage relationships with key opinion makers, media and influencers in Latin America
Develop regional announcements that boost IBM positioning in Latin America
Lead customer reference program for Latin America
Manage editorial calendar for the region
Measure impact based upon quantitative and qualitative metrics;
Develop innovative ideas to boost IBM leadership and share of voice in Latin America
Connect with Social media team to implement a digital first approach
Monitor competitors and align local communications strategy to neutralize competitor's announcements impact;
Lead media announcements in Latin America in alignment with markets/global teams
Develop Experiences for reporters such as Round tables, Press Tours, and other media tactics.

Required Technical and Professional Expertise

Communications professional with extensive experience in corporate communications in Latin America
Solid experience in team leadership
Experience working with public relations agencies, advising highlevel executives, managing brand reputation, knowledge of and relationships with
Latin America media, and development of corporate communication strategies for the positioning of B2B brands
Creative, innovative, collaborative, and solid knowledge of the traditional and digital media industry
Proficiency in verbal and written English required.
Team player and creative mindset is a must.
The role will report to Latin America Communications Head.

Preferred Technical and Professional Expertise

Experience in multinational companies and international experience is preferred
Technology industry expertise is a plus
Spanish and Portugues fluency ideal

About Business Unit

IBM Corporate Headquarters (CHQ) team represents a variety of functions such as marketing, finance, legal, operations, HR, and more, all working together to solve some of the world's most complex problems, help our clients achieve success and build collaborative work environments for IBMers.

In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.

Being an IBMer means you'll be able to learn and develop yourself and your career, you'll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company.

They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers.

The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.

Are you ready to be an IBMer?

About IBM

Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we're also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business.

At IBM, we