Global Customer Campaigns Coordinator - Brás, Brasil - Amazon AWS Services Brazil Ltd

Descrição

The AWS Global Customer References team is looking for a Global Customer Campaigns Coordinator to play a vital role in producing our customer content in line with the priority campaigns.

They will act as a content coordinator developing and curating content that is relevant, impactful and fully aligned with the global field marketing and global field sales teams.

They will orchestrate content delivery to help content authors identify opportunities to rewrite, repurpose and create new content for compelling storytelling that improves customer journeys.

Working hand in hand with information and content architects, they will manage content audits and analysis to find gaps in the content experience and recommend the structured content needed to fill those gaps.

They will inform requirements to ensure our content platforms develop guardrails and enhancements needed to create a content supply chain with reusable content assets that allow AWS to consistently produce high quality web content.

• Endtoend understanding of the content supply chain to optimize planning, producing, measuring, reporting and reusing content
• Manage asset ingestion and organization of content assets, creating naming conventions, collections and storage for both published and unpublished content assets ensuring efficient maintenance of the assets
• Engage with stakeholders in global field marketing and global sales teams
• Develop a strategy for curating and repurposing existing content to help marketers maximize reach and impact to improve customer engagement
• Has a clear understanding of contextual design and structured storytelling in a way that allows for customer engagement and increased content reuse and categorization
• Strong analytics skills to measure content performance, set benchmarks and derive insights for continuous improvement and generate asset reports
• Monitor and audit assets to adhere to established governance and ensure process standards are followed for assets.
• Provide analytical and valuable insights for decisionmaking support for key projects and management
• Work closely with various business functions to identify opportunities

• 2+ years of professional noninternship marketing experience
• Experience in a marketing role

• Experience using integrated campaigns to solve brand/business challenges