Brand Manager Sprite - Rio de Janeiro, Brasil - The Coca-Cola Company

The Coca-Cola Company
The Coca-Cola Company
Empresa verificada
Rio de Janeiro, Brasil

há 3 semanas

Ana Silva

Postado por:

Ana Silva

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Descrição

As a business, The Coca-Cola Company is constantly evolving - we develop new products, acquire great brands and pioneer new ways of doing things.

Working here is more than working for the global beverage leader, it's an opportunity to be a part of something that can positively impact the world.


What You'll
Do for Us**- Ensure alignment of local brands strategies with overall Company strategy to drive profitable growth and managing local brand P&L.

  • Work with Operating Unit category team to develop midterm (23 years) growth strategy and annual local brand plans ensuring consideration of local brand positioning and insights.
  • Partner with other brand managers and Operating Unit category teams to find communalities with other local brands to define and develop common plans and executions.
  • Manage local brand and project performance through data analysis by converting KPI's and findings into specific insights and actions that add value to the business.
  • Manage program budgets and timelines to drive flawless execution of the plan, hitting all system milestones on time and within budget.
  • Illuminate the local brands potential and strategy to inspire key customers and bottlers to drive support and commercial acceleration of brands in key markets and channels.
  • Ensures an optimal implementation and amplification of the brand programs, with consumers and shoppers, in close collaboration with our bottling partner.
  • Leverage partnerships, both internally and externally to impact brand market share, while optimizing efficiency.
  • Execute strong financial and operational system/partner routines.

Qualifications
& Requirements**- Bachelor's Degree in Marketing, Communication, Strategic Management and/or Business

  • 3+ years of relevant work experience in brand management
  • Experience with Nielsen or IRI, Bases and other quantitative research tools and a passion for understanding consumer behavior.
  • Knowledge of procedures and media used to drive increased volume and brand equity.
  • Ability to manage and inspire agency performance.
  • Making consumers and their needs the primary focus of the business; developing, evaluating and selecting consumerbased actions that maximize longterm profitability and volume.
  • Knowledge of the creative brief development process.
  • Ability to evaluate creative concepts and executions based on creativity, strategic alignment and consumer impact.
  • Ability to utilize syndicated, custom, and secondary research to identify opportunities to develop brand plans and marketing tactics.
  • Strong experience within the field of strategic marketing/business development, with a holistic knowledge of business operations
  • Must have significant experience in operations, business system and financial processes and activities, project management, and preparing and giving presentations to internal and external key contacts/senior management.
  • Experience in working in a cross functional and international environment is ideal.
  • Indepth understanding, knowledge and practical experience in customer and/or customer marketing is needed.
  • Must possess the ability to ability to work with a geographically spread, culturally diverse team, stakeholders and partners.
**What We Can Do
For
You**-
Iconic & Innovative Brands: Our portfolio represents over 250 products with some of the most popular brands in the world and we're always innovating.
-
Expansive & Diverse Customers: We focus on diversified and large range of customers each day.
-
Critical experiences: We work as a global network with a wide range of cross-functional partners to step-change the way we refresh the world and make an impact every day.
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Growth Culture: Be a protagonist of bringing to life Coca-Cola's new vision and organization.


Skills
Leadership; Media Planning; Creative Development; Marketing; Consumer Segmentation; Digital Media Strategy; Quantitative Research; Competitive Assessments; SWOT Analysis; Nielsen Data; Brand Positioning; Social Media Strategies; Analytical Techniques; Creative Brief Development; Problem Solving; Brand Architecture; Channel Management


Our Purpose and Growth Culture:


We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference.

We act with a growth mindset, take an expansive approach to what's possible and believe in continuous learning to improve our business and ourselves.

We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve.

We believe that our culture is one of the reasons our company continues to thrive after 130+ years.

Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

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