Manager Cinemark Account Latam - Sao Paulo, Brasil - The Coca-Cola Company

The Coca-Cola Company

Empresa verificada

Sao Paulo, Brasil

há 3 semanas

Postado por:

Ana Silva

beBee Recruiter

Descrição

Why being part of Coca-Cola Latin America?
We're accelerating our momentum as the fastest growing large consumer goods company in Latin America.

People are our focus when we're collaborating with our diverse network of locally connected bottling partners, and when we're returning every drop of water we use to communities and nature.

We empower our employees to challenge the status quo, make bold recommendations, experiment and adapt, so we can grow together and make a great business even better.

Position Overview:

Ensure implementation of integrated short and midterm strategies in _Cinemark_ to accelerate customerback, consumercentric programs and thus accelerate all our portfolio incidence, net sales revenues (NRS) and profitability (Margin) growth.
Key Objective: to accelerate the brands basket incidence in _Cinemark_ markets and accelerate sustainable topline NSR and Margin growth based on the Company's strategic initiatives (LRP) and plans (ABP), as well as the Customer's ASP process, to ensure growing Company's business faster than the customer, category, and competition, thus gaining share of value in each market.
Partner with Company's KA International HQ Team lead to coordinate on global customer programs and how they come to life in Latin America, as well as align on customer HQ office interactions to ensure "one voice to the customer"
Partner with OU category leads to align occasioncentric on key categories and activation to deploy in collaboration with _Cinemark_ and enable integrated approaches while including experiential marketing
Track and discuss our performance with _Cinemark_, adjusting plans and renegotiating activities to achieve BP goals, interacting with other areas inside company to leverage our activities, campaigns and properties through _Cinemark_.
Coordinate with customers and bottlers the implementation of planned activities, acting as facilitator, and act as a mediator to solve a wide range of operational problems between them.
Manage budget, analyzing, processing and approving contractual payments, always optimizing marketing funds and other investments, and also tracking and solving payment problems.

Function Related Activities/Key Responsibilities:

Work Focus:

The role requires deep understanding of _Cinemark_ business as well strong leadership and accountability to influence our crossfunctional System teams towards consumer
AND customerrelevant plans that drive revenue and profit growth with a sustainable longterm competitive advantage
Ensure Bottler alignment to be "a single voice for the customer" in countries where multiple bottlers operate as well as manage the relationship with System's Corporate offices
Portfolio execution for _Cinemark_ in all formats/banners and drives disciplined implementation of the customer/format, purchase mode playbooks for each market.
Manage key customer relationships to collaborative build activation calendars by briefing marketing leads for brand/comms requirements while codeveloping customer plans with bottlers while tailoring activation.
Deploy NARTD (Non-Alcoholic Ready to Drink) & ARTD (Alcoholic Ready to Drink categories vision and ensure consistency of value propositions for _Cinemark_ formats in markets (e.g. recruitment, trial, frequency) in collaboration with the bottlers and the customer.
Codevelop customer business plan with bottlers, including brand and package portfolio priorities and activation plans. Responsible for grounding development plans in markets by format/banner.
Be the System expert on _Cinemark_ business/formats, able to reflect a consumer, shopper, and local customer's perspective as well as a System execution capability within the channel/customer.
Provide insight in category growth opportunities to category leads and to country operations.
Manage customer specific DME (Direct Marketing Expenditure) as well as DME allocated to perform the work in scope.

Related Work Experience:

5+ years of leadership experience in customer management, commercial and operational marketing
Strategic customer management across territories and bottlers with an execution perspective
Strong planning, communication, and collaboration skills
Ability to think from planning to execution and System's customer, commercial and brand management

Functional Skills:

Mastery Of (_Required_
):

System Planning
Channel/ Shopper Marketing
Customer Management
Rgm Incl Segmentation, Portfolio Strategy
System and Customer Economics

Broad Expertise In (_Good to Have_
):

Turning Insights (Consumer, Shopper, Customer) Into Strategy
Category Management
Value to Market
Project Management
Supply Chain

What We Can Do For
You
-
Iconic & Innovative Brands:Our portfolio represents over 250 products with some of the most popular brands in the world, including Coca-Cola, Simply, Fairlife & Topo Chico.
- ** Expa