Gerente de Gerenciamento de Categoria e Shopper - Sao Paulo, Brasil - PepsiCo

PepsiCo

Empresa verificada

Sao Paulo, Brasil

há 3 semanas

Postado por:

Ana Silva

beBee Recruiter

Descrição

Responsibilities

PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world.

PepsiCo generated more than $79 billion in net revenue in 2021, driven by a complementary beverage and convenient foods portfolio that includes

LAY'S , DORITOS , CHEETOS , GATORADE , PEPSI , QUAKER and more. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.

Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with PepsiCo Positive (pep+).

pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people.

Our employees drive our culture.

No two days are the same; we are dynamic and full of passionate teams that embrace new ideas through our collaborative spirit.

At PepsiCo, we know that our company can only succeed when our associates and the society we serve flourishes.

We are committed to fostering a diverse workforce by creating a collaborative, equitable and inclusive space where everyone, regardless of what we look like, where we come from or who we love, has a voice.

At PepsiCo we create a Space to be y( )u.

Learn more about our culture and life at PepsiCo:

What will you work on:

Lead Trade Mkt Shopper Insights team, responsible for 2 main roles - Shopper Insights and Category Management - supporting PBF Net Sales growth through the definition of strategies and actions based on in-depth knowledge of the shopper and consumption habits
Support team specific capabilities, playing an important leadership role on team development
Lead and ensure good relationship and alignments with main steakholders: Customers with Category Management, Sales team, Trade MKT and Latam team
Define Short, Mid and Long term plans to enhance customers Shopper agenda
Develop the understanding of shopper across channels, behaviors and projections and also responsible for shopper "decision-tree" intelligence maintenance
Ensure category advisorships - assortment/space strategy/ space optimization & execution / planograms
Lead insights-based planning and strategy internally and externally, integrated with AOP, JBP and WCCE leveraging data and analytical group of products
Lead AOP implementation plan reaching number os customers target with category management and delivering projects designed to step up CatMan agenda
Guarantee alignment with Latam team in strategic frameworks, enabling implementation considering local needs, such as Shopper and/or Channel study prioritization
Generate new CatMan methodologies by exploring expanding new sales channels and influence PBF customers to implement them, such us Cash&Carry, e-Comm etc
Develop growth insights across channels to guide category development and support selling stories across channels
Bring insights and new ideas to the Trade Channels' and Perfect Store teams based on shopper research exploring ways to increase category conversion rates
Ensure visibility strategies plan to position Pepsico as a reference in the Salty snacks category market, such as Media Plans, digital tools to share categories information with Customers etc
Guarantee Brazil's exposure and visibility, sharing best practices to Sector team and others Markets for Latam
Ensure sector alignment as DX Brazil team, prioritize the main roles and being aligned to 10 main Pepsico's markets globaly

Qualifications

Who are we looking for?

5+ years of sales strategy, trade MKT, sales execution, commercial planning and/or sales capabilities experience. Categoy Management or Shopper Understanding experiences is a plus
Strategic thinking and shortlong term vision
Strong ability to develop and sustain successful networks across a complex matrixial organization
Considerable knowledge of the sales organization structure and nonwritten operating laws
Ability to adapt communication styles across different nature of audiences, from top management to sales FL
Ability to successfully manage multiple projects simultaneously
Organization and planning skills
Analytical skills & Strategic mindset
Bachelor's degree; MBA a plus but not required

Differentiating Competencies Required