- Develop and execute datadriven strategies to generate qualified traffic across paid and free channels.
- Analyze website traffic and customer behavior to identify opportunities for growth.
- Develop automated merchandising strategies to drive onsite discoverability to product pages.
- Be the key point of contact with central and international teams.
- Plan and execute effective optimizations across Search channels, both Paid (Text Ads, Google Shopping) and Free (Website internal Search and Free Search/SEO).
- Conduct A/B and multivariate testing to optimize onsite experience and marketing channels.
- Analyze results against KPIs, always seeking ways to optimize impact.
- Stay informed of business goals and objectives, translating them into actionable traffic acquisition strategies.
- Stay uptodate on industry trends and best practices in digital marketing.
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building and optimizing multiple, simultaneous marketing campaigns
- Experience managing or working within crossfunctional marketing and creative teams
- Experience in audience segmentation and targeting
- Excellent communication, presentation, and interpersonal skills both in Portuguese and English.
- Indepth knowledge of paid advertising platforms (Google, Meta) and free channels (SEO, content marketing).
- Experience with SQL and Python for data analysis.
- Experience with documentation skills and workflow management MS Office, SharePoint.
- Proficiency with Content Management Systems and ability to edit basic HTML and XML.
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Traffic and Marketing Manager, Amazon Devices - Brás, Brasil - Amazon Servicos de Varejo do Brasil Ltda.
Descrição
The Amazon Devices team is looking for a highly-motivated, results-oriented Traffic and Marketing Manager to join our team - someone with the willingness to manage a wide range of traffic-driving initiatives, such as onsite merchandising and paid search.
The ideal candidate for this role will leverage strong quantitative skills, be comfortable dealing with significant ambiguity, have strong ownership, can work successfully across global teams, and base decisions on data.
To succeed in this role, the candidate will need to effectively engage and communicate with multiple stakeholders on Marketing, Product and Business Intelligence – both local and international.
At Amazon Brazil we value Diversity, Equity and Inclusion (DEI) in all our job positions, therefore, we act intentionally so that our internal environment reflect the plurality of the businesses we play and the customers we serve.
In Brazil, we have a Diversity, Equity and Inclusion squad, which is formed by representatives from different roles and areas, as we understand that this agenda must have different perspectives and multiple experiences.
Our leadership is committed and understands more and more their role in sharing and acting on our leadership principles, with the purpose of 'Strive to Be Earth's Best Employer'.
Understanding our responsibility and our need for change, we are conscientious that 'Success and Scale Bring Broad Responsibility'.Our affinity groups are built from and by volunteers from different businesses and they are an active part of our DE&I strategies definition.
Besides that, they act as ambassadors of this agenda, and they will support you from Day1. Remember, at Amazon 'It's always Day1'.Our groups are organized in the following fronts:
BEN - Black Employee Network, , Glamazon (LGBTQIA+) and People With Disabilities.
Key job responsibilities
The Devices Online Marketing and Traffic team contributes to Brazil Devices growth by improving and optimizing the customer journey in the website and its traffic channels (both paid and free).
We are responsible for improving discoverability, shopping experience and engagement of Devices customers.We are open to hiring candidates to work out of one of the following locations:
Sao Paulo, SP, BRA
BASIC QUALIFICATIONS
