Product Manager, Spine + Cmf - Sao Paulo, Brasil - Stryker
Descrição
Who we want:
Network builders. Managers who build connections with other teams and divisions and coordinate cross-functional collaboration.
Managers who drive performance. People who implement process improvements and leverage the talent of their team to consistently increase performance and productivity.
Quality-focused team drivers. People who push their team to deliver the highest quality products and solutions in a timely manner.
Goal-oriented orchestrators. People who can effectively coordinate and focus the work of skilled employees toward an important goal, prioritizing to the right activities that lead to , information, use cases, and industry analyses to develop best practices.
What you will do:
- Understand key competitors and their relative strengths/weaknesses
- Understand customer groups, including why customers buy the product or service approach for the product or portfolio
- Understand the different marketing channel strategies and associated business implications
- Track and report results/KPIs to leadership and sales
- Understand key competitors and their relative strengths/weaknesses
- Explain different product features to different customers as appropriate to their needs
- Maintain customer engagement and deeply understands customer needs
- Play a role in developing key strategy documents: strategic plan, annual marketing plan, product launch plans, etc
- Support the creation of Project Charters, CERs, and Business Case Financial Models as applicable
- Understand competitive dynamics in the market
- Understand what customers value and how they perceive different attributes of the product or portfolio
- Articulate why the product or portfolio adds value or solves problems for the customer
- Create marketing strategies to understand, develop, and enhance the relationship between the customer and the product or portfolio
- Propose objectives for generating clinical evidence and evaluates studies
- Tie the business goal of the product or portfolio to the overall goal of Stryker
- Synthesize market trends and make recommendations on areas of strategic focus
- Develop new strategies, sales tools, and communication plans for the product or portfolio
- Work closely with sales training/sales enablement to set the sales training strategy for the product or portfolio
- Responsible for the obsolescence plan
- Provide analytical support to set price
- Articulate desired communications outcomes consistent with marketing strategy to MarComm team
- Establish shortrange and longrange improvement goals for the product management team, and under guidance, develop action plans to achieve those goals
- Analyze customer satisfaction to assess trends in customer engagement, and incorporates trends into strategic planning
- Provide marketing intelligence group with key objectives and inputs to drive customer insights
What you will need:
Minimum Qualifications (required):
- Bachelor's degree required
Preferred Qualifications (Strongly desired):
- MBA preferred
- Experience in medical device or marketing experience preferred
- Excellent presentation and interpersonal communications skills
- Strong analytical and problemsolving skills
- Ability to manage multiple projects while delivering on established timelines
- Ability to be persuasive in the absence of organizational authority
- Must be able to understand and work within complex interdivisional procedures and policies
- Demonstrated proficiency in Microsoft Office (Excel, Word & PowerPoint)
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