Product Manager, Spine + Cmf - Sao Paulo, Brasil - Stryker

Stryker
Stryker
Empresa verificada
Sao Paulo, Brasil

há 2 semanas

Ana Silva

Postado por:

Ana Silva

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Descrição

Who we want:


Network builders. Managers who build connections with other teams and divisions and coordinate cross-functional collaboration.


Managers who drive performance. People who implement process improvements and leverage the talent of their team to consistently increase performance and productivity.


Quality-focused team drivers. People who push their team to deliver the highest quality products and solutions in a timely manner.


Goal-oriented orchestrators. People who can effectively coordinate and focus the work of skilled employees toward an important goal, prioritizing to the right activities that lead to , information, use cases, and industry analyses to develop best practices.


What you will do:


  • Understand key competitors and their relative strengths/weaknesses
  • Understand customer groups, including why customers buy the product or service approach for the product or portfolio
  • Understand the different marketing channel strategies and associated business implications
  • Track and report results/KPIs to leadership and sales
  • Understand key competitors and their relative strengths/weaknesses
and maintains networks of people and resources for obtaining competitive information

  • Explain different product features to different customers as appropriate to their needs
  • Maintain customer engagement and deeply understands customer needs
  • Play a role in developing key strategy documents: strategic plan, annual marketing plan, product launch plans, etc
  • Support the creation of Project Charters, CERs, and Business Case Financial Models as applicable
  • Understand competitive dynamics in the market
  • Understand what customers value and how they perceive different attributes of the product or portfolio
  • Articulate why the product or portfolio adds value or solves problems for the customer
  • Create marketing strategies to understand, develop, and enhance the relationship between the customer and the product or portfolio
  • Propose objectives for generating clinical evidence and evaluates studies
  • Tie the business goal of the product or portfolio to the overall goal of Stryker
  • Synthesize market trends and make recommendations on areas of strategic focus
  • Develop new strategies, sales tools, and communication plans for the product or portfolio
  • Work closely with sales training/sales enablement to set the sales training strategy for the product or portfolio
  • Responsible for the obsolescence plan
  • Provide analytical support to set price
  • Articulate desired communications outcomes consistent with marketing strategy to MarComm team
  • Establish shortrange and longrange improvement goals for the product management team, and under guidance, develop action plans to achieve those goals
  • Analyze customer satisfaction to assess trends in customer engagement, and incorporates trends into strategic planning
  • Provide marketing intelligence group with key objectives and inputs to drive customer insights

What you will need:


Minimum Qualifications (required):


  • Bachelor's degree required

Preferred Qualifications (Strongly desired):


  • MBA preferred
  • Experience in medical device or marketing experience preferred
  • Excellent presentation and interpersonal communications skills
  • Strong analytical and problemsolving skills
  • Ability to manage multiple projects while delivering on established timelines
  • Ability to be persuasive in the absence of organizational authority
  • Must be able to understand and work within complex interdivisional procedures and policies
  • Demonstrated proficiency in Microsoft Office (Excel, Word & PowerPoint)

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