Marketing Specialist Iii - Sao Paulo, Brasil - Thermo Fisher Scientific

Thermo Fisher Scientific

Empresa verificada

Sao Paulo, Brasil

há 2 semanas

Postado por:

Ana Silva

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Descrição

You will be supporting the implementation of a targeted marketing strategy that aligns with the unique characteristics of the Latin American market, considering cultural nuances and local industry requirements.

Responsibilities:

Planning of customer events and trade shows at the regional level, managing and coordinating internal processes for approvals, payment and contracts and ensure correct reflection of ROI with in SalesForce
Assist with tasks needed to keep the client projects and campaigns running smoothly
Support the production of marketing materials
Update advertising copy, reports, and presentations
Conduct market research to define target audiences for different products/services and create buyer personas
Perform competitor analysis to identify industry best practices that will help us optimize existing campaigns and ensure the success of future ones
Produce and edit content like social media posts, videos, and webinars
Monitor social media activities to assess the public's perception of the company's brand
Track projects and team activities and assist in standardizing marketing materials

Requirements:

Bachelor's degree in Marketing or Business Administration
Minimum 1 year of experience in Marketing or Business Administration
Ability to create spreadsheets and analyze quantitative data to interpret KPI and ROI metrics
Knowledge of CRM software like Salesforce and or/ Eloqua Marketing Automation platform
Experience organizing events
Excellent verbal and written communication skills in portuguese, spanish and english
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