Director Marketing Latam - Sao Paulo, Brasil - The Hershey Company

The Hershey Company

Empresa verificada

Sao Paulo, Brasil

há 2 semanas

Postado por:

Ana Silva

beBee Recruiter

Descrição

Position Location:
São Paulo, Brazil

Hybrid mode (2-3 days/week) at the office.

_Note:
_ English and Spanish are mandatory for this position, please submit resumes in English.

_Lead Marketing Strategy_
Lead and deliver Brazil and LATAM market's marketing strategy
Lead local innovation plans as well as part of international innovations aligned with international GMs
Devise the overall brand strategies (where to play, how to win) and campaigns with consideration to the international marketing strategy of the company
Develop communication strategies including brief, TVC, digital video and media mix
Challenge portfolio marketing mix & seasonal strategy

_Leverage Scale to Drive Core Platforms_
Define strategic platform opportunities as well as identify multi-year go-to-market strategies across market and channels
Leverage scale to drive core platforms from design, development and calibration for innovation, seasons, price pack architecture

_Drive Effective & Efficient Marketing Spending_
Deliver marketing mix modeling strategic approach
Drive effective and efficient allocation of DMEs
Influence local zone GMs into DME investments & choices

_Commercial Strategy_
Develop winning go to market strategies and plans that deliver sustainable and targeted share, revenue and margin growth based on both top and bottom-line growth plans
Ensure commercial execution including upkeeping the right product, in the right store, for the right price with the right POS based on a detailed understanding of the Product, Pack, Price, and Channel dynamics
Proactively identify opportunities for commercial processes, systems, and people improvement to support the development and implementation of commercial strategies and route to market optimization

_People Development_
Effectively lead development plans for the marketing team and contribute directly to the overall development of talent in the local office
Effectively implement mid-year and year-end performance management and compensation programs for marketing managers along with the GMs and work to build sustainable succession pipeline
Work closely with the GM to build and develop a high-performance marketing organization

_Digital Marketing_
Help build a digital marketing roadmap
Oversee management of all digital marketing channels to ensure brand consistency
Develop specific campaigns to create and maintain high levels of customer interaction

_Analytics & Insights_
Understand consumer and category insights to drive innovation and marketing strategies
Provide insights and recommendations to influence the General Manager and Global Leadership teams.

_Qualifications and skills:
_

15+ years' experience in marketing, sales, and/or general management positions within the CPG industry
Bachelor's and/or Master's degree preferably in Marketing or any related degree in Business or Social Sciences; or equivalent
Strong personality and influencing ability, along with a comprehensive understanding of the marketing function
Strong core marketing skills augmented by more contemporary marketing tactics and strategies
Demonstrated results, ideally within CPG marketing, of delivering P&L in difficult operating conditions within the external marketplace
Digital consumer experience is desirable
Strong multichannel experience in drug, convenience, grocery, mass, and other channels

LI-SW1

LI-Hybrid