Manager Publishing - Barueri, Brasil - Adidas

Adidas

Empresa verificada

Barueri, Brasil

há 2 semanas

Postado por:

Ana Silva

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Descrição

Purpose :

The role of the Manager Social Strategy and Community Management is to drive ongoing consumer engagement through the management of community activity across all relevant digital channels and platforms.

Deliver value to our communities through engaging content delivered via our social media platforms and leverage these platforms to create great relationships with our consumers.

- Key Accountabilities (List the 5-10 major areas of responsibility for role): Own the publishing, moderation and ongoing engagement to relevant social platforms, in alignment with the global social media standards and guidelines

Follow the global launch plans around key stories and content for the brand digital platforms provide input to global team on local / regional adjustments needed
Engage the community actively and responsively, both in relevant outside communities and existing own channels monitor consumer conversation in real time (reacting to queries, resolving negative experiences and identifying areas relevant for further brand engagement and enhancement)
Ensure all content is fully optimized across relevant channels via tagging, linking and rapidly implementing any new social media technology
Seek out and participate in relevant category conversations that are happening in the social media space flag for opportunities for further engagement and interaction
Follow and manage the editorial calendar of the category and ensure a seamless longterm consumer journey across all channels
Curate the markets' content to ensure all deliverables are of the highest quality
Copywriting of global posts and coordination with Digital, PR and Campaign Leads for campaign maximization
Build outreach initiatives to strengthen the brand personality and voice within the industry
In partnership with the Digital Analytics team, analyze relevant metrics to measure the impact of social media activities and amend strategies based on learnings and patterns
Attend weekly/biweekly category team meetings to share analytics, sentiment and conversation report
Knowledge Skills and Abilities:
Good interpersonal/communication skills
Exposure to marketing campaign development and execution
Experience as an interactive strategist, community manager or directly related experience
Ability to manage the implementation of a strategic campaign within the social media space
Understanding of social media moderation and conversation analysis
Natural storyteller and visual communicator
In depth understanding and experience of the digital landscape and all social media channels
Organizational skills
Negotiation skills
Qualifications:
University degree required
Advanced degree desired
5 years industry experience
Working knowledge of development languages (e.g.

HTML, Flash, Javascript, XML), analytics systems and tools, standard CMS platforms and digital channelsOutlook:
advanced

Word: advanced
Excel: advanced
PowerPoint: advanced
English: fluent
Objetivo : O papel do Manager Social Strategy and Community Management é gerar o envolvimento contínuo do consumidor através do gerenciamento de atividades de comunidade em todos os canais e plataformas digitais relevantes. Agregar valor às nossas comunidades por meio de conteúdo envolvente disponibilizado através de nossas plataformas de mídia social e alavancar essas plataformas para criar grandes relações com nossos consumidores.
Principais Responsabilidades (relacionar as 510 principais áreas de responsabilidade para a posição):
Controlar a publicação, moderação e envolvimento contínuo nas plataformas sociais relevantes, alinhado com as normas e diretrizes de mídia social global
Seguir os planos globais de lançamento em torno das principais histórias e conteúdos para as plataformas digitais da marca fornecer informações para a equipe global sobre ajustes locais/regionais necessários
Envolver a comunidade ativa e responsávelmente, tanto em comunidades externas relevantes como canais próprios existentes monitorar a conversa com o consumidor em tempo real (respondendo perguntas, resolvendo experiências negativas e identificando áreas relevantes para maior engajamento e valorização da marca)
Certificarse de que todo o conteúdo seja totalmente otimizado em todos os canais relevantes utilizando tagging, linking e implementando rapidamente qualquer nova tecnologia de mídia social
Procurar e participar de discussões relevantes à categoria que estejam acontecendo na mídia social e identificar oportunidades para maior envolvimento e interação
Acompanhar e gerenciar o calendário editorial da categoria e garantir uma jornada do consumidor contínua a longo prazo em todos os canais
Selecionar conteúdo dos mercados para garantir que todos os resultados sejam da mais alta qualidade
Redação de publicações globais e coordenação com os Líderes de Digital, RP e Campaign Leads para maximização de cam