Gerente de Marketing - Barueri, Brasil - Warner Bros. Discovery

Warner Bros. Discovery

Empresa verificada

Barueri, Brasil

há 2 semanas

Postado por:

Ana Silva

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Descrição

_Every great story has a new beginning, and yours starts here._

_ Welcome to Warner Bros. Discoverythe stuff dreams are made of._

Who We Are

When we say, "the stuff dreams are made of," we're not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth.

Behind WBD's vast portfolio of iconic content and beloved brands, are the _storytellers_ bringing our characters to life, the_ creators_ bringing them to your living rooms and the _dreamers_ creating what's next

From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves.

Here you are supported, here you are celebrated, here you can thrive.

Your new role:

Reporting to the Marketing Director and supervising a team of 2 employees, the Marketing Manager is responsible for leading the development of integrated marketing plans across media, communications channels, PR, influencer marketing, CRM and partnerships for: Transactional digital formats (VOD and EST) and videogame product (in console, digital formats, as well as in mobile platforms).
The Marketing manager is charged with the management, execution and material growth of the Warner Play digital brand, guaranteeing the effectiveness of the communication vehicles for reaching target audiences and commercial purposes

Your role accountabilities:

_ Transactional video and Videogames_

Prepare and develop New Release marketing plans, including objectives, strategy, audience definition and positioning, and oversee its implementation by rest of the marketing team.
Determine marketing budget (PAP) amount to spend on each activity per marketing plan new release and catalog.
Oversee marketing budget (PAP) budget control, annual and by title, perform monthly control/adjustments.
Prepare and develop Media plans:
Creation of briefs for the agency
Agency recommendation review and approval
Creation of purchase order
Coordinate execution with agency.
Results Analysis
Oversee execution of social media publishing, paid social ROI and reports/metrics.
Oversee execution of CRM strategy.
Manage and oversee PR/Influencer marketing strategy and execution, to scale editorial content and reach right audiences.
Define and oversee the Warner Play content strategy with associated marketing and sales KPI's on its various existing and new communication channels. On the matter of content, serve as point person for business development activities and other discussions with both internal and external parties supporting Warner Playrelated monetization objectives as directed by Management.
Manage local marketing team fully in line with Company's core people management values and in such a way that facilitates team members excelling in the performance of their duties.
Collaborate with all other functional areas in Brazil, as well as teams and functional areas elsewhere in Latin America and the U.S., as warranted and as directed by Management, including sharing and receiving "best practices".

Transactional Video

Prepare/Recommend Digital Rolling Forecasts numbers (monthly) & Prepare/Recommend Budget estimated numbers (yearly)
Perform Local analysis based on Comps
Review and analyze Comps files sent by Burbank
Determine/Recommend Bundles Pricing
Prepare/Manage Monthly polling file.

Qualifications & Experience:

Marketing experience
Previous experience with media, consumer goods, entertainment or digital distribution.
Proven experience in marketing, brand management or communication roles, that involves the creation of marketing gotomarket plans.
Excellent written, presentation and oral communication skills in both Portuguese and English.

Other Nice to Have:

Proven leadership and people management skills.
Experience making datadriven strategic marketing decisions using funnel tracking, A/B testing and other analytical tools.
Understanding how to translate consumer insights or trends into actual sales.
Ability to prepare reports and project plans
Power Point and Excel advanced skills
Financial/Budgeting skills a plus.

How We Get Things Done
**The Legal Bits