Marketing BI Analyst - Rio de Janeiro, Brasil - Varsity Tutors

Varsity Tutors

Empresa verificada

Rio de Janeiro, Brasil

há 3 semanas

Postado por:

Ana Silva

beBee Recruiter

Descrição

Nerdy is seeking a data-driven Performance Marketing Analyst to help manage, enhance, and develop the company's digital marketing campaigns and strategies.

This role will play a pivotal role in driving our digital marketing efforts and achieving our business goals.

The Performance Marketing Analyst will be responsible for developing and executing data-driven marketing strategies to increase customer acquisition, engagement, and retention while optimizing advertising spend across various digital channels.

About Nerdy:

Qualifications:

Bachelor's degree in Marketing, Business, or a related field (Master's degree is a plus).
Proven experience in performance marketing, with a track record of delivering strong ROI.
Proficiency in analytics tools (Looker and Google Analytics preferred).
Proficiency in at least one querying language (SQL preferred).
An understanding of digital advertising platforms (Google Ads, Facebook Ads, etc.) and marketing analytics tools.
Strong analytical skills and the ability to translate data into actionable insights.
Excellent communication and presentation skills.
A creative mindset and the ability to think outside the box.
Highly organized, with the ability to manage multiple projects simultaneously.
Certifications in relevant platforms (e.g., Google Ads, Facebook Blueprint) are a plus.
Fluent in English
Understand and appreciate that Nerdy is an apolitical company and that we can have the largest impact if we are united in our focus on helping people learn and not divided or distracted by advancing unrelated causes

Responsibilities:

Develop and execute performance marketing strategies to achieve targeted KPIs, such as ROAS, CPA, and conversion rates.
Collaborate with crossfunctional teams to align marketing efforts with overall business objectives.
Utilize analytics tools (e.g., Google Analytics, marketing automation platforms) to track campaign performance and generate actionable insights.
Prepare regular performance reports and present findings to stakeholders.
Develop and manage the marketing budget, ensuring efficient allocation of resources across channels.
Continuously evaluate and provide optimization and strategic guidance on current and future campaigns.
Collaborate with the UX/UI and content teams to improve landing page effectiveness and user experience to increase conversion rates.
Plan and execute A/B tests to optimize ad creatives, landing pages, and other marketing elements.
Communicate findings to improve campaign performance.

Nerdy Leadership Principles
Relentless Focus on Customers

Comfort with Ambiguity
Ownership
Simplify
Intellectual Curiosity
Build Teams
Think Big
Insist on High Standards
Bias for Action
Build Trust
Go Deep
Have Conviction
Deliver Results
Are Right, a Lot

Benefits:

Competitive Salary (paid in USD)
Fully Remote Position
Flexible Paid Time Off
Free Learning Membership for you and your household (11 tutoring hours, unlimited use of ondemand services, and access to our online classes)
Onceinalifetime opportunity to help transform how the world learns
Fun, collaborative, and teamoriented work environment with plenty of training and a feedbackrich culture (INDHP)