Senior Product Marketing Manager - Rio de Janeiro, Brasil - VMware

Descrição

Why will you enjoy this new opportunity?
When you are working for a company that shares your values, it is easier to enjoy what you do.

At VMware, we unite under a core set of EPIC2 Values:
Execution, Passion, Integrity, Customer, and Community.

Our guiding principle is "innovate in everything." Each day you will be challenged to bring curiosity, diversity, and an eagerness to collaborate toward bold ideas across all aspects of our business.

We do it with a spirit of inclusion and trust, acting as 'One VMware' to help our customers win.


What is the primary need, technical challenge, and/or problem you will be responsible for?
The VMware Cloud Infrastructure product marketing team is seeking a highly skilled Portfolio Marketing Manager to join their team.

As a core member of the PMM team, the Portfolio Marketing Manager will work closely with corporate marketing, technical marketing, product management, and other product marketing teams, as well as with a variety of cross-functional teams across the company.

This collaboration will be critical to drive the success of the product offering and to ensure that the team blazes the trail for our customer's transformation with multi-cloud.

Success in the Role:
What are the performance goals over the first 6-12 months you will work toward completing?**
First 30-60 days**:

• Familiarize yourself with the VMware Cloud portfolio and its fundamental role in the success of the broader VMware strategy and vision.
• Understand customer needs and requirements related to the VMware Cloud portfolio.
• Get familiar with the messaging and positioning requirements for the VMware Cloud portfolio.
• Identify key core and broader team members, primary crossfunctional groups, highpriority initiatives, and become comfortable with the organization's operating cadence.
• Create a roadmap to meet key business objectives for your role as VMware Cloud portfolio marketing manager.

First 60-90 days**:

• Execute the prioritized plan with impactful initiatives to amplify all areas of your role.
• Develop impactful and resonant VMware Cloud messaging that resonates with customers and partners.
• Create use cases that demonstrate the value of the VMware Cloud portfolio to potential customers.
• Develop collateral such as whitepapers, case studies, and other materials that support the messaging and positioning of the VMware Cloud portfolio.
• Support critical launch announcements and enable sellers to be successful in selling the VMware Cloud portfolio.
• Create sales and partner enablement content that helps sales teams and partners effectively sell the VMware Cloud portfolio.
• Work on jointmarketing projects with tech/OEM partners that help promote the VMware Cloud portfolio.

What type of work will you be doing? What assignments, requirements, or skills will you be performing regularly
?

• You will partner with product management leaders to build the VMware Cloud vision and story.
• You will develop and execute gotomarket plans to evangelize and drive adoption for key new VMware Cloud portfolio capabilities with customers.
• You will develop a deep understanding of the Cloud Infrastructure markets for onpremises and cloud environments, identify customer goals, challenges, buying behaviors, and sales motions, and define the corresponding gotomarket strategies.
• You will develop positioning and messaging for the VMware Cloud portfolio and broadly CIBG SaaS/subscription offerings that resonate with customers, communicating product features/capabilities in terms and categories that customers understand, care about, and are willing to pay for
• You will deliver key storylines to enable field sales, partners, and customers.
• You will launch new product releases and features/enhancements and be the key central 'launch owner' SME guiding stakeholders across different functional teams (e.g., communications, enablement, services, alliances, product management, sales, channel partners, and engineering)
• You will deliver sessions at tech conferences, webcasts, executive briefings to customers and prospects.
• You will partner with corporate/demand marketing teams to directly influence and execute marketing campaign efforts that lead to marketing and sales pipeline expansion.
• You will drive/support joint marketing initiatives with select VMware Cloud portfolio technology and OEM Partners
• You will innovate with key stakeholders on blog and community engagement strategy.
• You will support analyst briefings and press briefings and work with tech evangelists.
• You will create outbound marketing materials, including white papers, blogs, presentations, data sheets, web content, videos, social media, sales tools, webinars, and training materials.

What is the leadership like for this role? What is the structure and culture of the team like?
The Hiring Manager for this role is the Director of Product Marketing, responsible for the VMware Cloud portfolio.