Business Performance Analyst - Brazil - GeorgiaTEK Systems Inc.

    GeorgiaTEK Systems Inc.
    GeorgiaTEK Systems Inc. Brazil

    há 1 dia

    Tecnologia / Internet
    Descrição

    Principal Business Performance Analyst

    Location Brazil (Remote)

    Duration: Long Term

    Key Roles & Responsibilities

    • Analyze and optimize affiliate marketing campaigns to improve conversion rates and ROI
    • Design, execute, and evaluate A/B and multivariate tests across offers, landing pages, and user journeys
    • Use advanced analytics to identify trends, opportunities, and areas for performance improvement
    • Develop customer segmentation and attribution models to measure campaign effectiveness
    • Build and maintain dashboards to track affiliate KPIs and business performance
    • Translate data insights into clear, actionable recommendations for Marketing, Product, and Technology teams
    • Partner with affiliate stakeholders to align performance goals with business objectives

    Mandatory Requirements

    • Bachelor's or Master's degree in a quantitative field (Statistics, Economics, Engineering, Data Science, or similar)
    • 6+ years of experience in affiliate marketing, digital marketing analytics, or performance analysis
    • Strong proficiency in SQL for data extraction and analysis
    • Hands-on experience with Python or R for statistical analysis
    • Proven experience with A/B testing and multivariate testing
    • Expertise in web analytics tools such as Google Analytics and Adobe Analytics
    • Advanced data visualization skills using Tableau or Google Data Studio
    • Strong communication skills with the ability to explain insights to non-technical audiences

    Preferred Qualifications

    • Experience with Google Cloud Platform and BigQuery
    • Familiarity with affiliate networks such as Rakuten or Income Access
    • Background in subscription-based or e-commerce businesses
    • Experience using JIRA and Confluence

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